Rehearse your opening. You have only thirty seconds to grab
the interest of your audience. Don't waste it.
Wrong: "Ladies and gentlemen, thank you for the opportunity..."
Right: "In the next ten minutes I am going to convince
you that the best decision you can make is to invest in
my services."
Focus on the bottom line. Stress the results you will
get for them.
Don't offer backup information unless or until you are
asked for it. It can interfere with the "big picture."
Be "up." Low energy and monotony will kill any presentation.
Show genuine enthusiasm.
Be visual. People remember what they "see" in their imaginations.
Paint a vivid picture in story form of how things will be
when you have the job.
"...six months from now, when your business has increased
15%, your market share is 5% higher, and your sales teams
are in harmony for the first time...".
Have a strong closing. For example, "Your next decision
is not whether to hire me, but whether can you afford not
to!"
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