PF: Jeff, in your book, Breathing Space,
you talk about hanging on to too much. Give us an example.
JD: If I visit the typical association office, and
I look at the desktop, file cabinet, drawers and shelves,
I'm likely to see clutter. Countless executives hang onto
an excessive amount of materials, and they consider their
stockpiles valuable. They don't want to throw anything away
because they think the second it gets tossed is when it
will become handy. Nearly everyone feels that way.
The expressions "information overload" and "information
society" are no longer future predictions. There are 1,000
books or more published on an average day. That's over 365,000
or more a year. In addition, add newspapers, magazines,
television programs, memos, press releases, films, special
reports, pamphlets, VCR movies, and cable TV, and it quickly
becomes clear that the concept of keeping up with the whole
world is illusory.
Often before going to work, executives try to read The
New York Times, The Wall Street Journal, and The Washington
Post, thinking they'll get caught up. The avalanche of
information in today's newspapers simply bogs people down
when they should be preparing for a productive day at work.
PF: But doesn't the information highway make it
possible to keep up?
JD: There is no "keeping up." The sooner people
realize that they cannot keep up, the better their lives
will be, the more comfortable they'll feel, and the better
they'll sleep. Even their relationships with their kids
will improve. Everything will get better as soon as Americans
realize that keeping up is unrealistic. And even if someone
could, he or she would never win any awards for keeping
up. Ten years ago, people may have heard that in the near
future we would have paperless offices. Surprise: it's just
the reverse. In some respects, we've saved paper.
For instance, we don't type out the letter. We fix it on
the screen and then we print it. The problem is that new
technology doesn't replace, it merely follows. It just piles
up. Television was expected to replace radio, and VCR movies
were to stifle the big screen. Yet, nothing has replaced
anything preceding it. Currently, many people own fax machines,
but most businesspeople did not have them four years ago.
Four years from now, association executives and meeting
planners will be using new gadgets that no one can name
at present. And it's going to create more paper, too. The
reality is that our society, as it progresses, is going
to encounter more paper, not less. The sooner people realize
that the glut is never going to stop and is only going to
get worse, the sooner they begin to acquire the right mindset
to gain and keep control.
PF: So the first step is, in part, a realization.
What else should we be aware of?
JD: A 55-foot high stack! In this society everyone
faces a mountain of paper each year, a trend that doesn't
surface in Japan, Great Britain, Russia or China. The typical
working adult in America consumes a 55-foot high stack of
8-1/2 x 11 paper per year. In Japan, the amount is not even
half of that; in England it's only a third.
In the rest of the industrialized countries, the stack
is still shorter. We are inundating each other with paper.
One reason for the overglut is that, being in a country
with the world's lowest postal rates, we have created a
society in which direct mailers can afford to fail 98 percent
of the time. The 98 percent on the receiving end does not
respond to direct mail, but profits are made even when only
2 percent sends in an order. Americans are papering each
other to death, and strategies to decrease the flow are
in order. Specifically, mailers need to target their mail
to certain worthy candidates rather than sending a sea of
paper randomly.
PF: What about the paper that isn't mail? Why are
our desktops suffocating with records and documents?
JD: We have cascades of memos and regulation books
and registrations all over the business world. For instance,
those who have bought real estate properties lately know
there are more forms to deal with than there were a few
years ago. There are simply more things to sign. The reason
for the ballooning complexity is that people are afraid
of change, and in effect, they try to document what's going
on.
More timesheets, more invoices, more billing -- unless
some of the administrative procedures can be dropped, society
will drown in its own paperwork.
It's time to follow the ruthless rules of reality, which
say most of the paper that passes in front of you must be
tossed immediately. Most paper has no real bearing on your
life, and even if it does, you can't get to it all at a
comfortable speed. People can only treat a finite number
of papers each week without becoming careless, so scrap
all the "extras" that compete for your valuable time. It's
going to get worse as narrow-casting and more focused targeting
make for more publications and more communications. Guttenberg
gave the western world the printing press, and now Xerox,
IBM, and Canon have made all people publishers. In all,
it's simple: technology's additions, people's fear of change,
and the tremendous amount of information in the world are
causing an "overglut," an unnecessary complexity.
PF: How can we make changes to deal with this "overglut?"
JD: Let's turn to some general principles. First,
the 80-20 rule. One can apply the 80-20 rule to many facets
of life. To stay on the subject, I'll discuss it with regard
to paper. Researchers followed the paper trail of many people
in offices and large organizations, marking papers that
went into their filing cabinets.
Fully 80 percent of the pieces of paper that the professionals
had filed were never used again -- 80 percent! Even if in
one individual's case the percentage of untouched paper
were lower, one should still realize that he or she is carrying
a lot of useless paper on file. The solution: you've got
to pare it down.
Somebody always says to me, "Jeff, that's fine. It sounds
nice and I'd like to follow your advice, but you don't know
my business. You don't know my field, and you don't know
my boss. You really just don't know me." If people find
it difficult to throw away paper, they should store it in
a big box marked "Check again in September." Nevertheless,
the material should be out of the office and out of sight.
Another suggestion is to rip off the title page, phone number
page, address page or key page that says where all the papers
can be found again quickly, and collect those in a notebook.
The notebook can hide on a shelf, but to keep in on the
desk is to waste precious space. Edwin Bliss wrote an interesting
book called Getting Things Done. In the book, he
uses a wonderful phrase: "When in doubt, throw it out."
The advice should be tattooed onto people in a society who
overglut themselves until they can't see the desktop under
their paper. As workers in the corporate world, we do it
to each other.
PF: Jeff, I have too much to even look through to
see whether or not it's disposable. How can we avoid hours
of backtracking?
JD: Managing the beforehand -- an extremely important
concept. I'll illustrate managing the beforehand in contrast
to managing the aftermath. First, the aftermath is the result
of a lack of vision. In life, it might be a drawer cluttered
with years of old bank receipts or a garage jammed with
recreational items. The aftermath is very difficult to manage
and should always be avoided. Of course, the way to dodge
the aftermath is to manage the beforehand.
The beforehand is a plan for the future with accurate foresight.
To be accurate, one would have to acknowledge the reality
that America is a media-driven, information society. The
information showers on us every day, and we can deduce that
there's a lot more coming. So, people ought to clear their
file cabinets, leaving them at least 20 percent vacant.
That is to say, manage the beforehand in order to deal with
the overflow. People can apply the technique to the drawers
in their desks, their supply closets, their glove compartments,
and their clothes closets at home. If people are too busy
to manage the beforehand, they will definitely be stuck
managing the aftermath; there is virtually no area in between.
PF: So how do we go about managing the beforehand
-- where do we start?
JD: To manage the beforehand, one has to sacrifice
a few hours a week, or else two hours on a Saturday morning.
It doesn't feel rewarding, because one feels as though he
or she accomplishes nothing by making room for something
that doesn't yet exist. Everyone must devote a couple of
hours a week to managing the information storm. In 1974,
people could get away without the rule, but in 1994, I don't
believe an individual can be efficient with paperwork and
effective with clients without the organizing rule. If one
can delegate some of the work to somebody, fine. In general,
the beforehand-manager must consider it part of his or her
job, if not life.
To know whether someone is organized doesn't take a psychic.
Most people can tell by looking at someone's desk. It's
impossible to be organized with horizontal piles on a desk.
Information is not meant to be stacked, because no one can
effectively deal with papers that are covered or scattered.
People can use information if it's in a filing cabinet with
labeled tabs pointing upward. In the same way, one can use
stacking trays and folders, provided that the tabs are in
clear view. To be more organized, one should promise, "Today
or tomorrow, or whenever I have the chance, I'm going to
break down all the horizontal piles in my office."
PF: That would change my routine. Do you think most
people would be better off changing their whole routines?
JD: Yes, but keep in mind that the principles of
deskmanship are quite general. To the cave man, life was
a spear. To the gladiator, life was a chariot. To the plainsman,
life was a rifle. Today, life is a desk. Because life is
a desk, people must decide what they can do to make their
desks more pleasant places -- places that support them and
help them be more productive. The first step is to follow
what my book lists as the "Ten Commandments of Deskmanship."
For one, "Thou shall not treat thy desk as a filing cabinet."
The top of a desk is not a filing cabinet. The top of a
desk should be a relatively clear surface.
A lot of people say, "Well, I need to leave these things
out because I'm going to be working on them again tomorrow."
Still, managers should stick with the clearing the desk
and filing everything. The next day, the first document
to be placed on the desk is guaranteed to be the most important.
That is, if someone has a job entailing work on six projects,
and the projects seem to be too lengthy to finish in one
day, the easiest way to deal with them is to file five of
them and leave out the most important one. In this case,
the person works on one at a time. No one maximizes brain
productivity by flipping back and forth between activities.
More compelling is the notion that one can only think a
single thought at a time. Everyone switches back and forth
between thoughts in a split-second, but at one instant in
time, he or she can only have one thought. The most happy,
productive people in our society have the ability to focus
and work on one thing at a time.
PF: As we go about getting organized, what should
we be keeping in the back of our minds to make sure we don't
get off-track?
JD: An action plan for everyone is to fight the
overglut. Decide what should be added to your to-do list
as a result of some of the things previously discussed.
It could be to buy more shelves; it could be to throw out
some. It's different for each individual. Will you go through
old papers or clear the desk? Now, what might you cross
off your to-do list forever? These might be recording simple
data (that an employee could just as easily handle), or
opening mail that is not essential to receive -- rituals
that were comforting when you were starting your career
and now are passe. With regard to the desktop, consider
what no longer belongs. Horizontal piles, previously mentioned,
are a given. Next, decide what could be added. Somebody
might decide to put the pens there if he or she is always
reaching into the drawer.
The key is to reexamine the workplace and assess its convenience.
In an age that continues to dump information in people's
laps, individuals must create a work environment that supports
them. Imagine an association executive who is reading this
article on a flight to New York. Although she doesn't know
it, she received more mail, more memos, and more phone messages
while she was sitting at the airport before takeoff. Tomorrow
there's going to be more, and the next day there's going
to be more. It never stops. Such a scenario is typical,
and without the right organization skills, people like this
executive will be burdened with bundles of work upon return
to the office.
PF: I'm sure you need to do more than just restructure
your desktop, right?
JD: Definitely. Desk drawers need the same treatment.
An individual must fill his or her desk drawers for support
in hectic times. For example, the association executive
might keep peanut butter cookies in drawers to save a mid-afternoon
trip to the convenience store. One might keep an extra box
of staples in the drawer to avoid the walk to the supply
room when the stapler is empty.
The filing cabinet is also an important consideration.
Not only should an organized person reserve 20 percent of
the space for expected (or unexpected) additions, but he
or she needs to create new files in which there is nothing
yet to place. One could be titled "Check in a month." Another
could say, for example, "New property in Silver Spring."
As long as people are creating space for what's coming,
it doesn't matter what the files are titled. Possible candidates
for titles include any known avenues that will be important
later in a career. The important thing to realize is that,
in a society where information turns over so quickly, people's
files and the way those people receive information need
to keep pace. To the degree that one clears and keeps clear
space in his or her life, he or she will have a greater
perception of control and a freedom from having to chase
the clock. Of course, the hands of the clock won't slow
down to parallel this feeling of control, but the feeling
of being in control is just that -- a feeling and it's the
most powerful feeling of all!
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