Media Coaching & Training
Shirley Davalos
Shirley Davalos brings a strong background in Television Production & Broadcast Media Services
Media Coaching:
A wide variety of executives, authors, and professional speakers have benefited from Shirley Davalos' creativity and understanding of television production and programming, both as Executive Producer & Media Consultant.
Production and Program Development:
She has been producing and developing television programs independently since 1982 when she produced "live" talk/magazine shows for ABC and Chronicle Broadcasting in San Francisco.
Most recently, Ms. Davalos produced health and financial news reports for CNX Media, a news syndicator. CNX produces Dr. Dean Edel's Health Reports, Health Central website, and Quicken Money Report segments which air in 70 news markets across the nation. Ms. Davalos has had a varied career as a producer, developing a children's program and a magazine show for PBS, which are slated for national broadcast. She has produced The Personal Computing Show, a weekly half-hour television series sponsored by Ziff-Davis Publishing that aired nationally on CNBC, Jones Computer Network, and Lifetime Cable. She has recently developed All Consuming for BayTV/ KRON-TV and was tapped by KRON-TV management to produce New Years Live and Contact 4 on BayTV. Ms. Davalos has also developed original audio programs for a Direct Audio Internet Company, Command Audio.
Shirley Davalos has developed programs for The Discovery Channel, CKS Pictures, and Pac-Bell as well as producing training and promotional programs for business and corporate clients, such asPower Sewing, Empowering Your Front Line - How to Manage Customer Relations, Chevron Video Showcase, Ecospeak - Coming to and Understanding, Building a Customer Service Team, and for Moscone Convention Center, Centerpiece for the City.
Publishing:
Ms. Davalos enjoys on-going relationships with publishers whose authors benefit from her media training.
Partial Client List:
Apple Computer Candice Fuhrman Literary Agency
Chevron Conari Press
Fisher Investments HarperCollins
KQED-TV March of Dimes
Moscone Center W.W. Norton
New World Library Pacific Bell
Sierra Club Books St. Martins Press
Victory Television
Authors (Partial List):
Nancy Anderson – Work with Passion, How to do what you love for a living
Rich Shapero – Wild Animus
Daniel Ellsberg – Secrets - A Memoir of Vietnam
Peter Burrows – Backfire Carly Fiorina’s High-Stakes Battle for the Soul of Hewlet-Packard
Kathy Kamen Goldmark - And My Shoes Keep Walking Back to You
Carole Adrienne - When Life Changes or You Wish it Would
Scott Adams - The Dilbert Principle
Gil Amelio - My 500 Days at Apple
Ron Hansen - Hitler's Niece
Topics & Services offered by Shirley Davalos
What Clients Are Saying...
I rarely regard people highly enough to recommend their services. Shirley is an exception. Shirley is a fantastic media coach. I love her!
Dr. Victoria Hale, Institute for One World Health
A Nonprofit Pharmaceutical Company
Thank you for sharing your expertise of the changing media industry with Fisher Investments, Inc. Your work with the client services webcasts introduced Fisher Investments to an exciting method of communicating with our clients. Your participation and ongoing process of bettering our communications with our clients is greatly appreciated. I have great value for the contributions you have made to our firm.
Sherri Fisher
Fisher Investments, Inc.
Woodside, California
If you have an opportunity to work with Shirley Davalos jump at the chance! She is attentive, professional, and very generous with her time and knowledge. Her goal is to make your media appearances a success for you, your interviewer, and your audience. Her passion for her work, as well as her years of experience in the television industry, give you an insider's view of what works and doesn't work in media, from selecting the best wardrobe and makeup to taking an active role in the interview. Whether you are a beginner or a veteran in media, you will take a big leap in confidence and expertise after you spend a few hours with Shirley. And you'll have fun in the process!
Nancy Anderson, Author
"Work with Passion, How To Do What You Love For a Living"
You stopped my mumbling and made this book a best seller! With grateful thanks.
Curt Gentry, Author
"J. Edgar Hoover The Man and the Secrets"
You are the master of media training and a gift to our authors.
Katherine Goldmark, Senior Marketing Manager
Harper-Collins, San Francisco
Your lessons were crucial in every interview of my very successful tour.
Victoria Lee, Author
"Soulful Sex"
"I was so impressed by you that I actually wrote a media trainer into my next book!
Bonnie Hill Hearn, Author
"Intern"
I cannot thank you enough. . . I feel like a new person with regard to the task. The best part is that the tools you gave me are allowing me to be more critical in evaluation but in a technical, not personal, domain.
Robert Shaw, Author of the child-rearing book
"The Epidemic"
Hi Shirley, Joe and I found your class informative and packed full of techniques we both can use in our diverse careers... Once again, we both gained a lot of information that we can apply in our careers, but also in every day life.
Victoria and Joe Grasso
Learn more about the customized solutions offered by Fripp & Associates.
