Never assume that people know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?”
Never Assume People Know Why They Need You
What Is The Biggest Mistake Sales Professionals Make?
“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer?
I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of team members to listen and give their feedback.”
This is what he actually said, “We are lucky if we do a run-though in the back of Sylvia’s car before we walk in.”
How to Stay Clear, Concise & Focused on Your Prospect’s Needs
Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.
When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed. (more…)
Sales Presentations – How to Be Clear & Concise: Start with Structure
When you know you’ll you have a few minutes to present to a true decision maker, what do you say? Don’t panic. This is a great opportunity. Be prepared and get to the point.
Remember, with a senior level executive you must be clear, concise, credible, and able to articulate your bottom line. Always start with structure. No matter the importance of your message, your presentation will only be successful if you first recognize the importance of structure. I discuss structure in this video excerpt from Fripp Virtual Training: (more…)