Past Odd Couple® Seminars

Every year the Odd Couple® features new material and new approaches, while still covering the elemental marketing building blocks and featuring extensive interaction with Patricia Fripp and Alan Weiss. Each year past graduates return to benefit from the latest information on the speaking, consulting and coaching industries.

Here are some examples of content covered in past Odd Couple® Seminars:

• "Fishbowl" role-plays that put you in front of customers in person
  
• "Fishbowl" role-plays on the telephone with prospects and inquiries
• Specific alternatives to escape predetermined speaking fees
• Critique of promotional material (volunteers who send it in advance, open to all)
• Sample press kits to examine
• "Soft" promotion of other products and services from the platform
• Rapid fire objection/rebuttal exchange (bring your toughest)
• Demonstrations of highly effective Q&A, even in keynotes, to enhance future business
• How to maximize your income in a "down" economy
• How to take advantage of the competition for the very same dollar
• The pros and cons of working with bureaus; are you appealing to them?
• How to create a truly great proposal
• How to launch an effective marketing campaign for under $500
• Identity "makeovers" (volunteers only) on stage: how to get $7,500 for the exact same work you're now charging $1,500 for (Is that worth the price of admission?)
• Latest technology to simplify a speaker's life (Fripp's webmaster and her contact management expert will be in attendance.) Click here for handout from Fripp's webmaster, how to plan for or improve a money-making website
• Marketing materials to get the buyer's attention - Dan Maddux (Dan Maddux is Fripp's most creative client. Dan was the National Speaker's Association 2001 "Meeting Partner of the Year." He is also a frequent contributor at Odd Couple® Seminars and The Executive Director of the 22,000 member American Payroll Association.)
• What the economic buyer expects from a speaker - Dan Maddux
• Your one-page template - Dan Maddux
• Extensive Q&A with both Fripp and Alan
• Fundamental and advanced marketing strategies
• Networking with people at every level of the profession

Click here to purchase tapes of prior Odd Couple® Seminars.

Click here to find out about the NEW Odd Couple® Seminar for 2007.

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