The Odd Couple® Seminar
for Speakers, Consultants & Coaches

March 2009 - Las Vegas, NV

The Dramatic Value of
The Odd Couple® Seminar

The 2009 Odd Couple® Seminar will provide a combination of role-playing, simulated visits, simulated telephone calls, case studies, the opportunity to replicate your toughest marketing challenges, and "hot seat" experiences so that the key first impression will be familiar and comfortable when you're actually with that important prospect. Based extensively on Fripp's coaching work and Alan's simulations with major clients and senior level executives, participants will benefit from having "been there and done that."

In these two-days of bottom-line, nothing-held-back, tell-it-like-it-really-is information from two giants in the professional speaking and consulting worlds...

You will learn:
- Latest ideas in marketing and strategy
- Who your REAL buyer is
- How to attract and appeal to each economic buyer
- What marketing collateral you need
- How does yours compare to the ideal?
- Web strategies that lead to unlimited prospects
- How technology can position you ahead of the crowd.

Remember, both Alan and Fripp are outrageously successful in your world. They are The Odd Couple because of different personalities and backgrounds. However, they are both deeply committed to making this weekend the best investment in your career this year. If you are not familiar with them, just check their unbeatable credentials. This is probably the advice you have been looking for.

This is an incredible learning experience for new and repeat graduates.

Seminar includes these agenda items:

Five "Full Stage" Role Plays

- Ushered into the office of a buyer based on a referral appointment.
Goal: How to establish rapport, create conceptual agreement, submit a proposal.

- Phone call from a person inquiring, who is looking at your website.
Goal: Convert casual "fishing trip" into substantive consideration.

- Meeting with an event planner at an association meeting.
Goal: Find and meet with the economic buyer.

- Networking at a fundraising event.
Goal: Moving from casual to business relationship.

- Contacting a satisfied client post-session.
Goal: Obtaining five high-quality referrals.

Marketing Material Critique

Full group discussion of current marketing and collateral materials for more dramatic impact.

Learn the best marketing techniques, and philosophies, that keep Fripp and Alan solidly booked with overflow business no matter what the economy is doing.

Many of these ideas you can immediately implement.

Website Critique

Full group viewing and discussion of website with commentary on improving: opening "hook"; testimonial use; value offerings; product offerings; technical aspects (navigation, capture of names, search engines, etc.); and plans for evolution.

Diversifying Your Professional Portfolio

An offering of 15 allied business opportunities to consider for the diversification of your income. We guarantee that at least four or five will make sense for you, and perhaps even most of them.

Creating Passive Income

It's never too early (or too late) to establish avenues of passive income. We'll present a plan for how to establish your "earn while you sleep" annuities, how to keep them fresh with minimal time investment, and how to use them to create equity for the future.

Building Your Brand

Specific work on the three fundamentals of dynamic brand impact: formulation, nurturing, and brand equity. If you have a brand, enlarge, expand, and/or add to it. If you don't, create one while you're with us. (One speaker and coach of unacceptable behavior among senior executives became "The Lion Tamer" and immediately gained radio interviews.)

Publicizing Your Story

Use the stories that define your life and your message, not solely on the platform, but with the media to build recognition, marketing, and celebrity. Treat the media as your primary audience.

If you are a first time attendee, we can cover some of the content from earlier Odd Couple Seminars. If you are a repeat graduate, you know there is always new content, or an updated approach to everything that is said.

CLICK HERE FOR ODD COUPLE FAQS

The advanced Odd Couple® Marketing and Strategy Seminar for speakers, consultants, coaches, and seminar leaders of all levels brought to you by Alan Weiss, PhD, CSP, CMC and speech coach, and award-winning speaker Patricia Fripp, CSP, CPAE.

"Thanks to what I learned at Odd Couple Seminar, I have a $15,000 speaking engagement in South Africa, and I was interviewed live on CNBC. I'm also self-publishing a booklet on healthcare fraud and working on a book proposal. The Odd Couple was worth every penny. Thank you."
—Robin Mathias, Mathias Consulting

The Odd Couple® Strategy and Marketing Seminar is designed for speakers, consultants, and coaches of all levels, beginning to seasoned pro:

Business leaders with expertise who wish to promote through speaking
Novice speakers, consultants, and coaches who wish to cut years off their learning curve
Intermediate and advanced speakers, coaches, seminar leaders, and consultants who wish to update their negotiation and strategy skills.

This is an exceptionally beneficial event, if your career is ready to be recharged or you have attended before!

Two days of bottom-line, nothing-held-back, tell-it-like-it-is information...from two giants of the business who have a combined 65 years experience of speaking and consulting professionally!

Have you ever wanted to know the inside secrets of a speaker/consultant who makes over a million dollars a year?

What about another speaker and coach who has won every award and distinction imaginable...and is featured in a book alongside Tony Robbins, Les Brown and Brian Tracy as one of the 15 biggest Motivational Superstars and an in-demand presentation skills coach for authors, celebrities, business executives, and sales teams?

Fripp and Weiss are "at odds" because of their different backgrounds and ways of running their speaking and consulting practices. Both are dynamically successful and help you realize how you can reach your full potential. Take advantage of their over 65 years of combined experience!

"I always learn something new, and just one idea pays for the seminar many times over. I had urged my friends to attend, so I'm very happy they were all 100% satisfied..."
—Dr. Joachim de Posada, International Speaker, Author and Consultant

Just what makes your presenters "at odds" anyway?

Patricia Fripp, author of Get What You Want, Make It, So You Don't Have To Fake It and co-author of Speaking Secrets of the Masters, is the first woman President of The National Speakers Association. She is also the founder of the largest NSA chapter in Northern California.

Fripp is English and San Francisco-based. An award-winning speaker, sales presentation trainer, and speech coach to executives and celebrity speakers. Meetings and Conventions magazine named her "One of the 10 most electrifying speakers in North America."

She is acknowledged as one of the best executive speech coaches in the country and is frequently featured in the media. The November 2002 issue of Kiplinger's Personal Finance claimed her speaking school is the sixth best way you can invest $1,000. (That would include your airfare and hotel.)

Fripp has spoken at more National Speakers Association chapters than any other NSA member. Like Alan, she always draws big crowds. Her clients include Sony, IBM, ADP, VERITAS, and McDonald's Women Owners Network). Find out what professional speakers are saying about Patricia Fripp!

Alan Weiss is New York. He's an assertive, contrarian guy who has never memorized a speech, never had a coach, and refuses to read feedback sheets. He keeps his fees high, gladly losing business from cost-conscious buyers in order to deliver the 50 or so speeches a year that are his trademark.

Alan Weiss is the author of numerous books and video programs including the McGraw-Hill book Money Talks: How to Make a Million as a Speaker and Million Dollar Consulting. His clients include Hewlett-Packard, Mercedes-Benz, Merck, GE, Coldwell Banker and over 100 other world-class organizations. He has traveled to 51 countries and 49 states (he's afraid of North Dakota), runs a seven-figure practice, but works out of his home with no staff at all. He is one of fewer than 15 people in the world holding both the Certified Speaking Professional and Certified Management Consultant designations. He draws record crowds to chapter meetings of both the National Speakers Association and the Institute of Management Consultants.

In 2003 Alan founded The Society for Advancement of Consulting (SAC). SAC members can enjoy a 50% discount on 2007 Odd Couple® Seminar Registration.

As different as they are...this "at odds" duo DO have a few things in common. Both are fabulously successful. Both work with some of the largest and best organizations on the planet. And both are recognized by their peers, as well as their customers, as class acts. They make a whole lot of money and can entertain, stimulate, and provoke professional speakers, coaches, consultants, seminar leaders, trainers, and financial planners to higher levels of performance in a very brief time.

Now, they team up once a year. After you hear what they say, your career will soar!

Oscar and Felix made you laugh...Fripp and Alan make you money!

"The Odd Couple Seminar is the best money I ever spent in my business. So much that has been positive has happened since."
— Michael Harris, Principal, Marketing Turnaround Consulting

"The Odd Couple was worth ten times what I paid."
—Craig Valentine, MBA, 1999 World Champion of Public Speaking

CLICK HERE FOR ODD COUPLE FAQS

Investment

Through March 8, 2008 — $995

Registration includes continental breakfast.

We reserve the right to refuse registrations.

Discounts are available for Weiss' Mentees, Fripp's One-on-One Executive Speech Coaching Clients, and Odd Couple Seminar Graduates; there is also a "Partner Special" - click here for more information.

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