This program customized to meet your needs

Similar key points in both programs - session customized to match your needs. You select the focus and title you like best! 90 minute or 3 hour Workshop: Longer on request.

Presented by Patricia Fripp CSP, CPAE
(800) 634-3035
www.fripp.com

Session Description:
If you are promoting a small, medium or even large business, this information-rich session is a must. Award-winning speaker and entrepreneur Patricia Fripp gives practical advice and immediately applicable techniques. The philosophies and strategies shared are guaranteed to make you, and your company even more successful. This session is perfect for all levels of sales and marketing people, from novice to seasoned professional. You will learn how to have a competitive edge over your competition, and retain your customers while prospecting for new business. Other subjects include opportunities you may be overlooking, and how technology plays an important part in your marketing mix. How to network in your community and take advantage of 3 easy-to-adapt techniques you will be amazed you have overlooked.

Outline Sample

1.	How to Have an 'Unfair' Advantage Over Your Competition What is an 'unfair advantage' Learn from all your business experience in the past 3 Ingredients for success Your Reputation, Reliability, Relationships How to be an 'unashamed, relentless self-promoter.'
2.	There are Two Types of People To Market To Those who know and love you Those who never heard of you Understand what your customers and potential clients want How is our customer different from in the past.
3.	High-Tech and Low-Tech Principles and Applications Get in touch, and stay in touch It is not your customer's job to remember you Give something of value asking nothing in return Make decisions as part of a strategy The magic is in the mix How email, list-servers, and the Internet fit into your overall marketing strategy.
4.	Professional Friends Who is looking for the same type of clients in a non-competing field What 'communities' can you combine.
5.	Don't Overlook Opportunities Start close to home Learn how to sell yourself in 2 minutes How to be distinctive and memorable Learn to travel with your own PR agent.

Learner Outcomes:

• Attendees will be able to identify if they make decisions as part of an overall marketing strategy.
• salespeople of all levels of experience will learn how to satisfy today's vigilante consumer and prospect effectively for new business.
• Participants will learn how to use cost-effective techniques to give them the edge over their competition.
• Attendees will understand how high-tech, low-tech and no-tech work together in their marketing.
• Participants will recognize their strengths and cut years off their learning curve.
• The audience will learn how to more effectively sell themselves in 2 minutes.