$25.00 - 1.62 lbs.
CHAPTER 1
If the World Were Perfect
FRIPPICISM
Tell me what you say you want. Then show me one week of your
life, and I'll tell you if you'll get it.
Texas multi-millionaire H. L. Hunt was
asked, "How have you amassed fortunes when most of us
are struggling to make a living?" Hunt, who built the
Houston Astrodome, replied, "You have to make up your
mind what you want. You have to make up your mind what you
are prepared to give up to get it. You have to set your priorities,
and then go about your job." That sounds too simple to
be true. But think about it: Decide what you want!
It amazes me that most people spend more
time planning next summer's vacation than they do planning
the rest of their lives. What do you want? How do you want
your life to be different in the future? What do you want
to accomplish in your career, for yourself, or with your family?
And what are you willing to do to achieve it?
Topics Include:
Define "Success"
Start with What You Don't Want
Who Do You Want to Be?
What Are You Willing to Give Up?
What Excites You?
What Are Your Power Sources?
Are You Aiming High Enough?
Can You Avoid Speed Traps?
ETC.
Return
to top
CHAPTER 2
Taking Responsibility for Yourself
FRIPPICISM
The quality of your life doesn't depend on your situations
and circumstances, but on how you respond to them.
Many people like to blame their problems
on others. Parents usually rank first as scapegoats, followed
in later years by hostile employers and rejecting lovers.
Now, most parents do the best they can, raising their children
the way they were brought up themselves. The mistakes they
make result more from lack of knowledge than actual malice.
Employers and lovers also have their own agendas and needs
that don't always coincide with our own. As adults, we become
responsible for our own choices, feelings, and self-esteem.
Like it or not, we are the only ones in charge of our actions
and reactions. It may be very comforting to see others as
the manipulators of our behavior and the source of all our
woes, but it is a real time waster. The day that you discover
that you are in charge of you is the day you turn your life
around...
Topics Include:
What Kind of World Do You Live in?
Write Your Own Ticket
Truth or Dare
Who Makes You Healthy?
Who Makes You Wealthy?
Who Makes You Wise?
Who Makes You Happy?
"I Can Do That!"
ETC.
Return
to top
CHAPTER 3
Coping With and Creating Change
FRIPPICISM
Never argue with the inevitable.
No one is a stranger to change. It visits
us daily. Its challenge is so consuming of our daily lives
that few have the luxury of contemplating its size of speed.
Here are three ways to deal with change.
--ACCEPT that everything, both good and
bad, will change, and you'll usually be able to find something
useful, good, and healthful in the new situation.
--PARTICIPATE actively in the inevitable
changes in your personal life, your company, your organization,
and your country. Don't RE-act from necessity, letting events
and other people dictate your life.
--BELIEVE strongly that your actions
influence the outcome. You CAN make a difference.
Hope and optimism are terrific, especially
when they're based on the realityof where life is now...
Topics Include:
Taking Risks
Big Changes in the Workplace
Whose Problem Is It?
The Scandal of the Red Undies
When You're Not Wanted
Creating Change Yourself
ETC.
Return
to top
CHAPTER 4
Cracking Your Comfort Barrier
ROBERT FRIPPICISM
Our aim shouldn't be to have an easy life, but to have a better
quality of problems.
If you're going to adapt to the frequent
changes that bombard us, you're going to have to push past
your comfort zone. Change, even good change, makes us uncomfortable.
That's why we so often stick with old, unproductive habits,
rather than trying something new. Adapting to change is going
to make you feel uneasy, distressed, even miserable. This
discomfort is absolutely necessary before you can become the
person you want to be...
Topics Include:
What's the Best Defense?
Handling the Discomfort
Stretching Yourself
Painful Mistakes
Waiting...and Waiting
The Discipline of Having the Best
ETC.
Return
to top
CHAPTER 5
Self-Image and Confidence
ROBERT FRIPPICISM
Artisans teach by what they do.
Masters teach by who they are.
What artisans do is who they are.
What masters do is who they are not.
"One thing you should know about
me is that I'm stupid," said Arthur L. Schawlow. The
1981 Nobel Prize winner was talking to an astonished class
of undergraduates at the University of California, Berkeley.
"But," he continued, "lots of people are stupid,
which is kind of nice. It means they miss a lot of things.
If you can discover one of the things they've missed, you
may win a Nobel Prize too." You can bet that those students
left the room with increased confidence in their own ability
to make a difference in the world...
Topics Include:
Seeing Yourself
Saying "Yes" to Yourself
Above-Average Human Beings
Attitude or Education?
Comparing Yourself to Others
The Deciding Moment
Who Would You Rather Be?
ETC.
Return
to top
CHAPTER 6
Marketing Yourself
FRIPPICISM
There is no point going anywhere that people won't remember
you were there.
A woman at a Credit Union National Association
convention asked me where I got my degree in behavioral psychology.
"Behind a hairstyling chair," I told her, "...a
twenty-four year degree." I have observed that many successful
business people and entrepreneurs began their enterepreneurship
at an early age...
Topics Include:
Creating the Entrepreneurial Ethic
The Kid and the Chocolates
Ideas from Bright Young Executives
Sitting in the Right Chair
Report the Deals, Not the Details
Everyone Can Be Creative
ETC.
Return
to top
CHAPTER 7
Boosting Your Business Image
FRIPPICISM
It is not your customer's job to remember you. It's your obligation
and responsibility to make sure they don't forget you.
Suppose someone wants to do business
with you. What is his or her first impression? What do they
see, hear, smell, feel? Psychologist Marie Randall calls this
"impression management," trying to influence people
to think favorably of us...
(Some people -- and businesses -- think
self-images are what other people see, and anything goes behind
the scenes. But a true self-image reflects your true self,
even when no one is looking.)
Topics Include:
The Crucial Four Minutes
Every Employee Is a P.R. Specialist
Your Weakest Link
Real People, Extraordinary Jobs
Your Image When No One Is Looking
Questions for Prospective Employees
Handling Goof-ups
ETC.
Return
to top
CHAPTER 8
Talking Shop
FRIPPICISM
The future belongs to charismatic communicators who are technically
competent.
In business today, straightforward communication
is imperative. This means from the top down and from the bottom
up. I always ask executives one question: When was the last
time you asked your assistant, your secretary, or anyone working
under you what you could do to make his or her job easier?
Top managers who complain about poorly motivated employees
should hear what I hear from the people under them. These
administrative assistants and managers complain to me, "We're
all revved up. We're ready to get going, but our boss is so
disorganized." "Why don't you go to your boss,"
I tell them, "and say, 'I'd like to really earn the money
you pay me by doing more than I do now..."
Topics Include:
Your Source of Power
The Role of Role Models
Three Good-Management Musts
Seven Minutes to Say "Thank You"
Interview Everyone You Meet
What If You're Shy?
ETC.
Return
to top
CHAPTER 9
Friends and Lovers
FRIPPICISM
My mother told me: "You will never meet anyone without
faults. Marry someone whose faults you can live with."
(I have stayed single.)
Power in life and business comes from
three things: who you are, who you are perceived to be, and
who is on your side. You can't choose your family, and if
you are happy with your relatives it's a cause for major celebration.
However, you do pick your friends and lovers, and the world
generally lumps you in the same category with them. This simplistic
assumption may not be entirely true, but it is an age-old
adage that you are judged by the company you keep.
Topics Include:
Clean the Closets of Your Life
(Five kinds of non-supporters to discard)
Identify Your Cronies
Great Pickup Lines
Advice to the Lovelorn
The Personal Safety Issue
ETC.
Return
to top
CHAPTER 10
Working Smarter
FRIPPICISM
Your best clients are also the hottest prospects for your
competitors.
The only thing I've ever wanted in business
was an "unfair advantage" over my competition. That
simply means that I try to do everything a tiny bit better
or more creatively or with more pizzazz. To work smarter,
acquire an "unfair advantage" over your competition.
It's really not hard...
Topics Include:
Building Your Advantage
How the Smart Guys Do It
(The Five Secrets)
Standing Out in the Crowd
ETC.
Return
to top
CHAPTER 11
Make Success a Habit
FRIPPICISM
Success is not who you know, but who wants to know you.
Our habits are part of us, built up like
the layers of a pearl from our own juices. They can either
provide a lustrous shield against adversity -- or a prison
of our own making. Just a few habits can make a big difference
in both how we handle and how we project ourselves. What new
habits do you want to acquire? What old habits do you want
to change? Which are habits and which are commitments?
Topics Include:
Habit or Commitment?
Five Steps to New Habits
Practical Uses for Ego
Do You Want to Be Famous?
ETC.
Return
to top
CHAPTER 12
Finding Time
FRIPPICISM
Your future is the only time you have left.
If you want to take charge of your life,
you have to take charge of your time. Whether time is your
friend or foe depends on how you use it. Too many people spend
their time the same way they spend their money: they go for
every bright trinket they come upon so there is nothing left
for the important things...
Topics Include:
ClichÈs That Work
Spending Time Like Money
No Time for Planning
How to Create Time
Effiency vs. Effectiveness
The ABCs of To-Do Lists
Your Ideal Day
Learn to Say "No" by Saying "Yes"
Three Coping Styles
AND DOZENS OF TIME SAVERS
Return
to top
CHAPTER 13
Seven Tips for Turning Potential
into Performance
ROBERT FRIPPICISM
You have to master technique in order to abandon it.
Here are seven tips for turning your
potential into positive actions.
TIP #1. Understand which things deserve
your energy. With so many fascinating opportunities before
you each day, how do you decide which are for you? My brother,
Robert, has formulated four questions for judging whether
an action is appropriate for him....
Topics Include:
Identify Low-payoff and High-payoff
Activities
Resist Emotional Blackmail
Make Contracts with Yourself
-- Before Someone Else Makes Them for You
ETC.
Return
to top
CHAPTER 14
Possibilities
ARTHUR HENRY FRIPPICISM
In life, no one is dealt all the aces. You just have to play
the hand you have better than other people.
Your whole life is a shifting prism of
opportunities -- YOUR possibilities. No matter how much energy,
persistence, and confidence you focus on your goals, you will
miss some of the good stuff if you fail to notice opportunity.
Keep yourself constantly open to possibilities...
Topics Include:
Make Yourself Indispensable
"That's Impossible!"
The Five Essentials of Life
Inspiring Others with Your Possibilities
ETC.
Return
to top
CHAPTER 15
Making Things Happen
FRIPPICISM
So-called "ordinary people" can make exceptional
things happen.
When you go to work each day, how do
you think about what's ahead? Do you think, "I've got
sixteen customers to deal with"? Or do you think, "I've
got sixteen opportunities to transform people's lives"?
Do you say, "I'll be spending eight hours shuffling papers"
(or flipping hamburgers, bagging groceries, answering phones,
or greeting patients)? Or do you think, "I'll be spending
eight hours as an indispensable part of a terrific team that
makes people happier, healthier, or more prosperous and the
world a better place"? What are the chances that people
who choose the former responses will make a powerful difference
in other people's lives? And what are the chances that people
with a passionate, positive vision of what they do will fail
to make such a difference?
Topics Include:
Make Your Own Breaks
Market Yourself Shamelessly
Don't Be Normal
Getting Others Started
You Have to Ask
ETC.
Return
to top
CHAPTER 16
Speak Out
FRIPPICISM
It doesn't matter how good you are. The world has to know
it.
Outside the privacy of your own home,
all speaking is "public speaking." There is no such
thing as "private speaking." If you can stand up
and speak eloquently and with confidence or at least
stagger to your feet and say anything at all you will
be head and shoulders above your competition...
Topics Include:
Promote Yourself
How to Give a Speech
Promote Your Business
Bombing in Front of an Audience
ETC.
Return
to top
CHAPTER 17
When Things Go Wrong
ROBERT FRIPPICISM
Things are not as bad as they seem, They are worse than that.
They are also better than that. (We do not see life as it
is, but as we perceive it to be.)
"How many of you have had things
go wrong in your business that seemed devastating at the time?"
I asked an audience of Women Entrepreneurs in San Francisco.
Everyone raised a hand. Some people put up two hands. Like
many of you, I have had a wonderful business, great employees,
and many successes. I have also been disappointed, had hard-earned
funds embezzled, and had people quit at the most inopportune
moments. I managed to live through every single experience,
and grow from it. It's relatively easy to look back at business
disappointments and realize that they were just part of a
regular up and down cycle. When you survive a few such cycles,
you become a lot more valuable to your clients. Personal disasters
are also part of the inevitable cycle called life. That's
why the more we experience, the more philosophical we become
about events, both business and personal, that would have
been shattering when we were younger...
Topics Include:
Seven Tales of Survival
What to Do When Your World Falls Apart
ETC.
Return
to top
CHAPTER 18
Your Love Affair with Life
FRIPPICISM
If you don't have a romance with yourself, it will be a lot
tougher to have a romance with other people and with life.
More than anything else, people ask me,
"How can I know what I want? I'm intelligent and well
educated," they say. "I have a good job and I'm
not unattractive. But how can I know what I want?" My
reply is a question. "If in five years you are doing
exactly what you're doing now, in the same job, with the same
company, with the same friends-if you look the same, and you
spend your free time doing the same things-would you be happy?"
If the answer is no, then the next question is, "What
would make you happy?"
Topics Include:
Take Inventory
The Three Stages of Love Affairs
Pretend You Own the Company
Love in a Less-than-Perfect World
Rekindling the Spark
That Mystical Click
ETC.
Return
to top