Dear Sales Manager,
What Do Poor Sales Presentations Really Cost?
What Impressions Do Your Sales Presentations Make?
What do your most important prospects...especially senior executives...say after your salespeople leave the room after delivering their best sales
presentation?
Do they say, "Wow, I hope our salespeople are half as good as they were
when they represent us."
Or, do they say, "I'm really disappointed. I expected much better from
a company with their reputation."
Notice, your salespeople...and their presentation...are seen as the
"company!"
Your sales representatives are the unofficial ambassadors of your company
and its reputation. They are the company, when they're in front of prospects!
Sure, at one level, a poor sales presentation is the fault of the salesperson
because they haven't taken the initiative to continue to grow and master the art and techniques of persuasive communication skills.
Alternatively, as a sales manager, it's your fault if you have not provided
effective and highly professional opportunities for them to learn how
to deliver an impressive sales presentation.
So, are your salespeople letting you down? Or are you letting down your
salespeople?
Regardless of where the fault lies...and it's usually on both sides...the
overall impression to your prospects is that your COMPANY isn't qualified to solve their problems!
What Does a Poor Sales Presentation Cost?
You squander the time of preparation, rehearsal and delivery. You lose the sale. Or drop down the list of serious competitors for the business. Worst case scenario, your hard-earned reputation suffers. In all these instances, a valuable opportunity is lost...and for no good reason.
Remember, when you lose business you should have captured, you lose twice. First, you don't get the sale or the cash flow. Second, your competitor gets both.
Imagine what you gain for a relatively small investment in high-level, sales presentation skills training from Fripp and Associates:

You get more sales, more often.
You get the right reputation for your company.
You get the right reputation for your salespeople.
You get credit for generating even more cash flow.
And, your competitors get none of the above!
My clients will tell you I can instantly improve the success of your salespeople'spresentations to prospects and customers. Here's what just a few of them have to say:
"Fantastic! Our training session with Patricia was well worth
the investment. We saw results immediately, and they have carried forward.
While the customer-facing employees of Callidus Software all firmly
believed in the value proposition that our solutions delivered to customers,
we weren't conveying the benefits as crisply and persuasively as is
necessary when selling complex business software applications. Patricia
was very effective in coaching us on delivering our message in a more
attention-grabbing and to-the-point manner. We experienced immediate
results in our communications with customers, prospects, analysts, press,
and partners. As an added bonus, the executive team has noticed marked
improvement even in mundane, internal, day-to-day presentations. The
presentations are crisper and delivered with more confidence. To maximize
our investment, we will commence brown-bag-lunch practice sessions as
Patricia suggested. Thank you, Patricia!"
Steve Apfelberg, Vice President, Marketing at Callidus Software
"In my 10 years in sales and marketing, I must say you
are the most dynamic, charismatic, and knowledgeable person and coach
that I know. After our two-day sales conversation and presentation skills
training, both my sales and technical support team feel that they now
have a secret weapon. I would recommend you to anyone who needs training
in making sales and look forward to our next meeting."
Bill Lewis, Director of Sales and Marketing, North America,
Unitech America, Inc.
"I wanted to let you know how much I enjoyed the hands-on sales training you provided to our Western sales team last week. I have attended many courses over my years and must say that at some point in the day most had me looking at my watch to see when they'd be over. However, your program flew by; I couldn't believe I sat there for 10 hours and actually was prepared to invest a few more hours. Your enthusiasm, knowledge of OUR business and the practical applications you taught to our team will benefit the careers of many of our sales professionals, as well as our customers. I look forward to you being an active part in American Home Shield training
events in the future. Thanks again!"
David J. Crawford, Sr. Vice President, American Home Shield
Listen
to Fripp talk about sales presentations.
"Your influence on the American Home Shield team has been
instrumental in helping to increase sales, perfect presentations, and
build confidence. My managers are enjoying and benefiting from your
phone coaching. For all of this, I want to say with the deepest sincerity,
Thank you, Thank you, Thank you! You are truly a magnificent sales trainer
and speech coach!"
Shelly Al Hashash, Vice President Sales, American Home Shield
"Our entire audience of both sales and technical associates
were engaged and involved...even the seasoned professionals were impressed.
Patricia is a powerful coach who exhibits great flexibility in customizing
her material. She is passionate about what she does and committed to
teaching skills that impact our bottom line."
Elizabeth Garvin-Clarke, Area Sales Consultant Director, ADP
If you would like to explore how I could increase the effectiveness of your salespeople, let's make an appointment to talk. It seems everyone is interested in this service these days.
If you would like to know about the way your company can benefit from improved sales presentation skills, may I invite you to download this free special report on the 12 mistakes to avoid when you want to present to a prospect with total confidence, while they listen to your every word with rapt attention.
Best wishes,
Patricia Fripp
Email: PFripp@ix.netcom.com
Toll Free: 800-634-3035 or: 415-753-6556