Shirley Davalos, Fripp & Associate's Media Coaching Services
- Reach
Your Audience
- Create Clear Messages
- Control
An Interview
Q. What to Gilbert and Dilbert have in Common?
That would be, Gilbert Amelio, former CEO of Apple Computer and Scott
Adams, creator of the wildly popular cartoon, "Dilbert," which appears
in 2,000 newspapers in 65 countries.
A. Both were students of Shirley Davalos' Broadcast Media Training!
Why?
Because, Shirley knows what it takes to create a great interview! As
a long-time media trainer and broadcast consultant, Ms. Davalos shows
clients how to exude confidence, demonstrate authority, and take control
of an interview. As a seasoned television producer for ABC, NBC, and
Chronicle Broadcasting, she knows how to make an interview memorable,
fresh and marketable.
Davalos has developed programs for PBS, produced Infomercials for advertising
agencies, and provided support for major network shows, like Dateline,
Primetime Live, World News Tonight and 60 minutes.
 How?
With a unique skill for identifying the message of each client, Davalos
crafts a working agenda that puts celebrities, authors, and CEOs into
the driver's seat in any interview situation.
Prove It!
"I was altogether delighted with the consulting session you conducted
with Galen Rowell. From start to finish, your attention to detail, enthusiasm,
and professionalism made it rewarding."
—Catherine Kouts, Publicity Manager, Sierra Club Books
"You stopped my mumbling and made this book a best seller! With grateful
thanks."
—Curt Gentry, Author of "J. Edgar Hoover, The Man and The Secrets"
"You are the master of media training and a gift to our authors."
—Katherine Goldmark, Senior Marketing Manager, Harper-Collins, San
Francisco
"Your lessons were crucial in every interview of my very successful
tour."
—Victoria Lee, Author of "Soulful Sex"
Here's
what happens during a Davalos Media Consultation
Using practice sessions and on-camera training,
you will:
Get Ready—
Forge Your Purpose
Establish Your Focus
Identify Your Audience
Outline Your Objectives
Create an Agenda
Get Set—
Learn the Elements of the Interview
Craft Sure-fire Introductions
Style Yourself Visually - Wardrobe & Make-up Review
Practice Camera and Performance Techniques
Go!
Control the Interview
Develop Powerful Hooks & Sound-bites
Create Exciting Verbal Pictures
Become an Expert at Answering Questions, Even Tough Ones
Summarize so Your Audiences Are Spurred to Action
Shirley Davalos Brings a Strong
Background in
Television Production & Broadcast Media Services
Media
Coaching: A wide variety of executives, authors, and professional
speakers have benefited from Shirley Davalos' creativity and understanding
of television production and programming, both as Executive Producer &
Media Consultant.
Production
and Program Development: She has been producing and developing television
programs independently since 1982 when she produced "live" talk/magazine
shows for ABC and Chronicle Broadcasting in San Francisco.
Most
recently, Ms. Davalos produced health and financial news reports for CNX
Media, a news syndicator. CNX produces Dr. Dean Edel's Health Reports,
Health Central website, and Quicken Money Report segments which air in
70 news markets across the nation. Ms. Davalos has had a varied career
as a producer, developing a children's program and a magazine show for
PBS, which are slated for national broadcast. She has produced The Personal
Computing Show, a weekly half-hour television series sponsored by Ziff-Davis
Publishing that aired nationally on CNBC, Jones Computer Network, and
Lifetime Cable. She has recently developed All Consuming for BayTV/ KRON-TV
and was tapped by KRON-TV management to produce New Years Live and Contact
4 on BayTV. Ms. Davalos has also developed original audio programs for
a Direct Audio Internet Company, Command Audio.
Shirley
Davalos has developed programs for The Discovery Channel, CKS Pictures,
and Pac-Bell as well as producing training and promotional programs for
business and corporate clients, such as Power Sewing, Empowering Your
Front Line - How to Manage Customer Relations, Chevron Video Showcase,
Ecospeak - Coming to and Understanding, Building a Customer Service Team,
and for Moscone Convention Center, Centerpiece for the City.
Publishing: Ms. Davalos enjoys on-going relationships with publishers whose authors
benefit from her media training.
Partial
Client List
| Apple Computer |
Candice Fuhrman
Literary Agency |
| Chevron |
Conari Press |
| Fisher Investments |
HarperCollins |
| KQED-TV |
March of Dimes |
| Moscone Center |
W.W. Norton |
| New World Library |
Pacific Bell |
| Sierra Club
Books |
St. Martin's
Press |
| Victory
Television |
|
Authors
Ron
Hansen, Hitler's Niece
Rochelle Gordon, Up the Fallen Ladder
Joan Cartopasse, Fat Chance
Scott Adams, The Dilbert Principle
Virginia Rutter, Celebrating Girls
Dr. Victory Lee, Soulful Sex
Gil Amelio, My 500 Days at Apple
Contact us for more information:
Davalos@Fripp.com, (800) 634-3035,
(415) 753-6556
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