Good customer service is more than good PR. It is the best way to increase sales from the same customers and also earn recommendations.

At a time when every customer counts we must never forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer – but everyone he or she knows as well. After all, word of mouth works both for or against you.

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“The Rule of Three” is a writing principle suggesting that a trio of events or characters is more humorous, satisfying, or effective than other numbers. Audiences are more likely to remember information conveyed using “The Rule of Three.” This is because the three elements provide brevity and rhythm with the smallest amount of information needed to create a pattern. It makes an author or speaker appear knowledgeable while remaining both accessible and catchy.

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John Amatt is a mountain climber, explorer, and popular motivational speaker. I had the pleasure of meeting him and learned from our meeting. Enjoy this story he told me.

When John Amatt led the 1982 Canadian team on a successful Mount Everest expedition, only three people reached the summit. Many climbers who were part of the team, whose lifetime ambition was to stand on top of Everest, made the conscious choice to stay in the base camp. Why?

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Whether you’re delivering a sales presentation, a keynote speech, or a report to the board, choose your words carefully to build credibility, sound intelligent, and make your message understood. When you choose and use precise language you will sound intelligent. You will have the power to make your message stick and be quoted from the boardroom to the convention hall.

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Do you immediately engage your audience? Powerful openings are key to successful presentations. Learn how to craft and deliver your openings so you always engage your audience within the first 30 seconds of your talk.

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Speaking as a panelist? Think you can just “wing it?” Think again.

Almost everyone is aware that a formal presentation requires preparation and rehearsal, but it’s easy to forget that “doing your homework” can ensure your success in any speaking situation, including a panel discussion. As a panelist – if you want the audience to understand and appreciate your ideas and information – organize your thoughts and understand your strategy well in advance of joining your fellow panelists on stage.

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