A New Market for Me – Who Knew?

For years, I have tracked who followed me on YouTube. The numbers were consistent: 99% were men, and the largest group was ages 55–64. Then I checked my stats for the last 28 days. Imagine my surprise—today, 75% of my viewers are 25–34, 25% are 55–64, and 58% are...

Storytelling: Your Secret Weapon in Recruitment

Want to Attract Top Talent? Tell Better Stories Hiring the right people is difficult—it’s expensive when you get it wrong. According to the U.S. Department of Labor, a bad hire can cost up to 30% of that employee’s annual salary. That doesn’t include the emotional...