How to Set Up a Webinar Experience That Keeps Your Audience Listening

Many of us spend a great deal of effort promoting our webinars. We send invitations, write compelling descriptions, and persuade people to attend. Have you noticed that once they arrive, many presenters make a common mistake? They begin with an agenda slide. An agenda...

The Emotional Charge of the F Word: Why Smart Leaders Think Twice

 When my brother, Robert Fripp and I were little, if our mother was upset or frustrated, she would swear by saying, “Sugar” or “Spit.”  All the emotion without teaching her two sweet, innocent children ‘naughty’ words. Recently,  I watched the Michael...

How to Use a Teleprompter Without Sounding Like You’re Reading

When I coach executives and high-level conference speakers, one of the most misunderstood tools on stage is the teleprompter. Many of my clients speak at major conferences, where their speech is fed to a teleprompter positioned high enough that the audience barely...

The Virtual Event Moderator: The Most Underrated Role in Event Success

Never underestimate the importance of a moderator. In virtual events, the moderator is not the filler between speakers. The moderator is the glue that holds the entire experience together. When virtual events succeed, audiences credit the content. When they fail,...

Enjoy the Results When You Maximize the Power of Well-Chosen Words

Recently, I was interviewed by my NSA colleague Shannon J. Gregg, PhD, for her Life Sciences Sales Lab podcast, and she asked a question that took me straight back to the early 1990s. “Patricia, when was the first time you coached a scientist?” That honor goes to my...