Frippicism: It is not your clients’ and prospects’ job to remember you. It is your obligation and responsibility to make sure they don’t forget you. A recent Wall Street Journal article entitled, “U.S. Recovery Stumbles Yet Again,” declared that despite the current economic recovery, unusually harsh winter weather at the start of this year caused our Nation’s GDP to shrink. Regardless of the ups and downs in the economic climate, or in the weather itself, your marketing efforts must be ongoing, consistent, and relentless. Here are a few strategies to help you market yourself and your business in any economy: (more…)
Sales Generation – How to Prospect in Any Economic Climate
We All Love A Mystery & A Good Story
I thought you might be interested in hearing about my upcoming, brilliant mystery guest. We all love mysteries, and we all love stories. Stories are often about a hero who has overcome an unbelievable obstacle, like Bob.
Bob was involved in the real estate investing business and was having a pretty tough time. (more…)
Publishing for Publicity – Three Steps You Cannot Overlook
It doesn’t matter how good you are if the world doesn’t know it! When you write an article with the intention of raising your visibility, how do you get it published in your targeted publication and in front of your ideal audience? I share this advice from public relations expert, Russell Trahan. He is the president of PR/PR – one of the amazing live streaming partners for The Lady and the Champs Speakers’ Conference.
Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact
by Russell Trahan, President of PR/PR (more…)
Your Webinar – What to Do Before, During, and After
I was recently featured in an article called, “How to Give a Killer Webinar: Tips from the Pros,” by Michael Ventimiglia, who asked a dozen marketing, presentation, and webinar experts, “What are your best tips for giving a webinar?” I share a few of the very useful strategies Michael gathered from the pros:
Before Your Webinar
According to marketing and communications expert, Gini Dietrich, you should start marketing your webinar at least six weeks in advance. (more…)