Like most people, you’ve probably been on LinkedIn for a while, you have a profile and connections – but are you using LinkedIn to your best advantage?  I share this article from marketing and branding expert, Melanie DePaoli who explains how to raise your visibility through LinkedIn’s Pulse, plus a replay of my recent web […]

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Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact by Russell Trahan, President of PR/PR Many times I speak to potential clients who think “Oh, I know I’ll be rich and famous if only I can get into ‘X’ magazine or newspaper!” Remembering up front that it takes more than being a […]

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Blogging is a great way to serve your professional community and expand your marketing reach. Thank you for reading mine! For the years, I’ve had the honor of keynoting the Ragan Speechwriters Conference several times. I met amazing people who write for history – presidents and corporate leaders. Since then, when a Ragan Communications notice appears […]

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By Pam Lontos Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to […]

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By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.

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By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]

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By Pam Lontos As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you […]

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By Pam Lontos As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on […]

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By Pam Lontos The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one keynote attract the […]

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