Recession-Proof Your Speaking Business: Publicity is The Key

By Pam Lontos

If you’re thinking of cutting your publicity during these tough economic times, think again. It’s times like this then you have to get you name out there more than ever.
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Seven Public Relations Secrets that Boost Your Speaking Career

By Pam Lontos
Publicity can come from anywhere, and in many different forms. It can be as simple as having a letter published in the editorial column of your local paper, or as dynamic as having a front-page article with your name splashed across the headlines. But a successful publicity campaign is harder than you may think. It takes huge effort on your part to get your business noticed by the media.
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Turn Your Opinion Into New Biz

How to Get Your Op-Ed Published

By Pam Lontos

While there are many ways to appear in the media, writing an op-ed piece is an excellent way to make yourself known and establish yourself as an authority with the public. Like letters to the editor, op-ed pieces should put forth a point of view – but the op-ed piece is longer than a letter and generally gets better play.

Op-ed stands for “opposite editorial,” referring to the page facing the editorial page – the page on which the newspaper publishes its own institutional statement of opinion. (more…)