The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp’s PR agent Pam Lontos As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. While some of the mistakes are more detrimental than others, […]

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How to Get Your Op-Ed Published By Pam Lontos While there are many ways to appear in the media, writing an op-ed piece is an excellent way to make yourself known and establish yourself as an authority with the public. Like letters to the editor, op-ed pieces should put forth a point of view – […]

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