Is your audience hearing what you want to communicate? It is not just what you say, it is how you say it.
Is Your Audience Hearing What You Want to Communicate?
How to Open Your Presentation – Don’t Waste Words
When you open your presentation, you have just thirty seconds to command your audience’s attention. Don’t waste your opening words. Prepare a winning opening and give it extra attention as you rehearse your presentation.
A relevant and compelling quote is one way to open a presentation and engage your audience. General Eisenhower said, “Leadership is the ability to decide what has to be done and then to get people to want to do it.” When I talk on leadership, I might start with that quote. I’m also a believer in quoting others besides Dead White Men – not that many haven’t said wonderful and true things. (more…)
Success Stories – What Happens When You Market to Competitors?
Powerful and persuasive sales conversations always include success stories that show how products or services have specifically worked for past customers or clients. Your prospective client might be trained to resist a sales pitch, but no one can resist a good story.
When it comes to using success stories in your sales conversations:
- How do you sell to competing companies within the same industry?
- What happens when you can’t mention a past client by name?
- What’s the best way to share past success stories? Tell them, or use testimonials?
How to Relax for Your Presentation
Is fear of death really second only to fear of public speaking? Maybe you can relate? A presentation is the most cost-effective way to generate interest in your services, products, expertise, or organization.
Consider, how many contacts, clients, buyers you might capture with a 20-minute talk? If the thought of a great outcome isn’t enough to calm butterflies in your stomach, I share these pre-presentation exercises to help you relax and channel any remaining nervousness into energy. (more…)