Success Stories – What Happens When You Market to Competitors?

Success stories are essential to powerful and persuasive sales presentations.

Success stories are at the heart of effective sales conversations.

Powerful and persuasive sales conversations always include success stories that show how products or services have specifically worked for past customers or clients. Your prospective client might be trained to resist a sales pitch, but no one can resist a good story.

When it comes to using success stories in your sales conversations:

  • How do you sell to competing companies within the same industry?
  • What happens when you can’t mention a past client by name?
  • What’s the best way to share past success stories? Tell them, or use testimonials?

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How to Relax for Your Presentation

You can learn how to relax and deliver your presentation with confidence.

A great presentation is the most cost-effective way to generate interest in your services, products, expertise, or organization.

Is fear of death really second only to fear of public speaking? Maybe you can relate? A presentation is the most cost-effective way to generate interest in your services, products, expertise, or organization.

Consider, how many contacts, clients, buyers you might capture with a 20-minute talk? If the thought of a great outcome isn’t enough to calm butterflies in your stomach, I share these pre-presentation exercises to help you relax and channel any remaining nervousness into energy. (more…)

How to Shorten Your Presentation without Losing Impact

You can shorten your presentation without losing impact.

Don’t panic. You can shorten your presentation without losing your impact.

Imagine, you’ve done all the work to prepare and rehearse a major presentation and at the last minute you’re told, “I’m so sorry, but we’re short on time. Can you give us the five-minute version?”

Is it possible to shorten a presentation without losing all of your impact? Yes. Don’t panic. After all, a sound bite is often more powerful than a lengthy dissertation. Here’s how to condense your speech without losing impact:

1. Don’t apologize or mention that you usually have much more time. Find confidence in the fact you’ve prepared. You can still get your central message across in five minutes.
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Why Is Eye Contact Important? How Long? When?

Eye contact is essential to creating an emotional connection with an audience of any size.

Eye contact is a proven factor in the persuasion process.

Your presentation can be powerful and persuasive when you connect with your audience both intellectually and emotionally. Eye contact is essential to creating an emotional connection with an audience of any size. This is true whether you’re speaking one-on-one or delivering a formal presentation from the stage.

Eye contact gives you an edge in business. It’s a proven factor in the persuasion process. It demonstrates confidence and increases likability. I explain the importance of eye contact, how much is enough, and how you can practice to improve the way you use eye contact in your business and sales presentations in this short video from Fripp Virtual Training. Enjoy!

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