It is not your customer’s job to remember you. It is your obligation and responsibility not to let them forget you. We all know it is easier to resell your satisfied customers than find new ones. However, you are failing your customers if they don’t know how you can serve them in different ways than they first engaged with you.
Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.
There is no one secret to a powerful presentation, but if there were, it would be this – your subject must be interesting to your audience. If your audience doesn’t know whether they’re interested in your subject, how do you get them to connect with it?
Connect with your audience, regardless of how tech-savvy they are or aren’t.
When you’re an engineer presenting at a user meeting or customer conference, you are the expert on the topic you plan to deliver to your customers. Remember, your audience does not want to know everything you know; they just need to know about the subject of your presentation.
You can connect with your audience, regardless of how tech-savvy they are, or aren’t! This approach will help ensure that your message gets across. (more…)
The One “Thing” to Avoid
by Patricia Fripp, CSP, CPAE
Patricia Fripp, Executive Speech Coach & Creator of Fripp Virtual Training
Whether you’re delivering a sales presentation, keynote speech, or report to the board, choose your words carefully to build credibility, sound intelligent, and make your message understood. When you do, you have the power to make your message stick and get quoted from the boardroom to the convention hall.
Never be vague if you want to be believed. Use exact, precise words – words with power and value.
People tune out when they hear weak, overused, catch-all words. The question I most frequently ask my speech coaching clients is, “If it were not a ‘thing’ what would it be?” (more…)