Media Coaching & Training

Client In-Depth Communication Assessments

Fripp & Associates will work with you to:

  • Outline and identify strengths and weakness of client communication staff.
  • Interview each potential spokesperson to assess attitude and perspective regarding the media.
  • Focus individual and group attention to achieve consensus on key messages and goals identified by the Public Relations Associate.
  • Ongoing overview training and support.

Once preliminary meetings with the client have been established and prominent media candidates acknowledged, we will prepare media workshops for generic interviewing techniques to support key messages and company goals.

Media Training

We present a one-day workshop or a series of workshops and seminars, depending on the needs of the client and the number of group members. The training includes:

  • Lectures
  • Collaboration on refining key messages
  • Tools for interview tactics
  • On camera interviews
  • Critiques
  • Targeting and framing the message for specific audiences

Presentation on DVD

We work to create a DVD with your message. We polish your presentation and create the look and style that reflects your intent. Our service includes:

  • Production
  • Scripting
  • Editing

Podcasting, Webcasting & Visual Presence

After you establish a relationship with a client, there are a number of visual media outlets that may be appropriate for their message. Webcasting, podcasting, and video production are all components that will be considered when creating an overall branding for our clients.


One World Health

I rarely regard people highly enough to recommend their services. Shirley is an exception. Shirley is a fantastic media coach.
I love her!

– Dr. Victoria Hale
Institute for One World Health, A Nonprofit Pharmaceutical Company

Fisher Investments

Thank you for sharing your expertise of the changing media industry with Fisher Investments, Inc. Your work with the client services webcasts introduced Fisher Investments to an exciting method of communicating with our clients. Your participation and ongoing process of bettering our communications with our clients is greatly appreciated. I have great value for the contributions you have made to our firm.

– Sherri Fisher
Fisher Investments, Inc., Woodside, California

Shirley Davalos

About Shirley Davalos

Shirley Davalos brings a strong background in Television Production & Broadcast Media Services to Fripp Associates. She has developed programs for business and corporate clients including The Discovery Channel, CKS Pictures, and Pac-Bell.

Learn more about Shirley Davalos ➥

Contact us directly at (415) 753-6556 for more information on Media Coaching & Broadcast Media Training or submit a secure contact form.