Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.
When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed.
Your presentation should feature shorter sentences, with only one idea in each, and all language must be specific. A question I often ask my clients is, “What do you mean by ‘thing?'” Record your rehearsals, and watch them. How often do you hear “kind of” and “stuff” or “tons” (when the speaker is not talking about weight). Specificity builds credibility.
What do poor sales presentations really cost? Find out in this short video from FrippVT:
If you and your sales team are losing out because of poor presentation skills, why not get the help you need on your own schedule? Become a great speaker easily, conveniently, and quickly with Fripp Virtual Training. Take a trial now: http://frippvt.com
For 20 years I have hired Patricia Fripp to train and coach sales teams with amazing success. FrippVT, in combination with in-person training and coaching, is an unbeatable combination.
– Greg Stivers, Senior Vice President, Client Development, Concur
More to Help You Make Your Sales Presentations Clear, Concise & Focused on Your Prospect’s Needs
Just a few of the many complimentary resources on Fripp.com:
- 5 Tips When You Have 5 Minutes with A Prospect
- Sales Presentations – How to Be Clear & Concise: Start with Structure
- How to Use You-Focused Language to Connect with Clients and Prospects
- How to Make A Sale by Making Your Questions Count
- How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations
- There Are No Shortcuts to Effective Sales Conversations
- Are You Making Any of These 12 Biggest Mistakes Commonly Made in Sales Presentations?
Executive Speech Coach and Hall of Fame Keynote Speaker Patricia Fripp works with individuals and companies who realize that powerful, persuasive presentation skills give them a competitive edge.