Want to market yourself? By Patricia Fripp There is an old saying, “If you build a better mouse trap people will beat a path to your door.” That might have been true once but it is not true now. Having the best product or service does not automatically guarantee your success. That is because of […]

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Nothing can turn your audience off faster than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept from Dr. David Palmer, a Silicon Valley negotiations expert. In his negotiations training, he described “levels of abstraction.” Unless you can match your message to the expectations of your audience […]

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There are many life lessons we can learn from movie stars and Hollywood. Develop Your Storytelling Abilities When we think of Hollywood, what we usually remember most is the moving, dramatic, and funny stories that movies tell. The screenwriter Robert McKee says, “Stories are the creative conversion of life itself into a more powerful, clearer, […]

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This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]

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How you can attract, retain and extend your relationship with customers. by Patricia Fripp, CSP, CPAE Frippicisms on Sales and Marketing strategy • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don’t forget you. • The real sale comes after the sale. • Your best customer is the hottest […]

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Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]

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Even if you do not want to sell your business if you prepare it so that you could, your current business will improve. My friend Michael Sipe brought home to me the tremendous difference between building a business vs. having a job working for yourself. Mike is a mergers and acquisitions specialist, arranging and negotiating […]

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David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]

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