Is Your Audience Hearing What You Want to Communicate?

Is your audience hearing what you want to communicate? It is not just what you say, it is how you say it.

(more…)

5 Tips When You Have 5 Minutes with A Prospect

If you are on the phone, a webinar, or in person, and you have a few minutes with the executive, what do you say to keep on track and be professional?

Here is an invaluable framework. Adapt it to your situation, and boost your confidence and credibility.

Imagine that you have a satisfied client company for one of your offerings. You feel now is the best time to discuss your next and higher investment offering. The team, your main contact, is ready to view a product demonstration set for the next day. All your demos are delivered in a webinar. At 2:00 PM you get a call from your main contact who says, “Great news! Tomorrow our boss, who is the real decision-maker, is going to be in our office. Rather than just showing our team what you have to offer, the boss said he would like to sit in on the first five minutes. I know you will do well.”

Don’t panic. This is a great opportunity, and once you make a positive impact, the sales cycle is going to be cut short. You will not have to hear, “We love this, but now we have to convince our boss.” This is, however, now your number one priority to prepare. You may be seasoned, but take this seriously. Your sales manager is always telling you, “Sell to the C Suite.” This is your chance. Remember these five simple suggestions for sales success.

(more…)

Three Ways to Emotionally Connect with Your Audience

Audience Applauding

For successful public speaking, you must connect with your audience emotionally.

The most powerful communication combines both intellectual and emotional connections.  For effective public speaking, whether your audience is one or 1,000, you must connect with your audience emotionally. Consider how you might put these three fundamental techniques for emotional connection into practice: (more…)

Emotional Connection with Eye Contact

As a speaker, you need to connect with your audience both emotionally and intellectually to make your message a success. Eye contact is critical to creating a connection with an audience of any size. (more…)