It is not your customer’s job to remember you. It is your obligation and responsibility not to let them forget you. We all know it is easier to resell your satisfied customers than find new ones. However, you are failing your customers if they don’t know how you can serve them in different ways than they first engaged with you.
Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.
If you haven’t heard the story of how I launched my speaking career, here’s a snapshot. Read below or enjoy this brief video, recorded at one of my events for speakers, coaches, consultants, and trainers:
Patricia Fripp shares the biggest mistake sales professionals make and what to do to make your sales presentations powerful and persuasive.
“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer?
I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of team members to listen and give their feedback.”
This is what he actually said, “We are lucky if we do a run-though in the back of Sylvia’s car before we walk in.”
Patricia Fripp explains how to make your prospect’s needs central to your sales presentation through FrippVT.
Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.
When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed.(more…)
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