It is not your customer’s job to remember you. It is your obligation and responsibility not to let them forget you. We all know it is easier to resell your satisfied customers than find new ones. However, you are failing your customers if they don’t know how you can serve them in different ways than they first engaged with you.
Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.
Connect with your audience, regardless of how tech-savvy they are or aren’t.
When you’re an engineer presenting at a user meeting or customer conference, you are the expert on the topic you plan to deliver to your customers. Remember, your audience does not want to know everything you know; they just need to know about the subject of your presentation.
You can connect with your audience, regardless of how tech-savvy they are, or aren’t! This approach will help ensure that your message gets across. (more…)
Patricia Fripp shares the biggest mistake sales professionals make and what to do to make your sales presentations powerful and persuasive.
“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer?
I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of team members to listen and give their feedback.”
This is what he actually said, “We are lucky if we do a run-though in the back of Sylvia’s car before we walk in.”
If you are on the phone, a webinar, or in person, and you have a few minutes with the executive, what do you say to keep on track and be professional?
Here is an invaluable framework. Adapt it to your situation, and boost your confidence and credibility.
Imagine that you have a satisfied client company for one of your offerings. You feel now is the best time to discuss your next and higher investment offering. The team, your main contact, is ready to view a product demonstration set for the next day. All your demos are delivered in a webinar. At 2:00 PM you get a call from your main contact who says, “Great news! Tomorrow our boss, who is the real decision-maker, is going to be in our office. Rather than just showing our team what you have to offer, the boss said he would like to sit in on the first five minutes. I know you will do well.”
Don’t panic. This is a great opportunity, and once you make a positive impact, the sales cycle is going to be cut short. You will not have to hear, “We love this, but now we have to convince our boss.” This is, however, now your number one priority to prepare. You may be seasoned, but take this seriously. Your sales manager is always telling you, “Sell to the C Suite.” This is your chance. Remember these five simple suggestions for sales success.