How to Sound Intelligent in a Speech
The One “Thing” to Avoid
by Patricia Fripp, CSP, CPAE
Patricia Fripp, Executive Speech Coach & Creator of Fripp Virtual Training
Whether you’re delivering a sales presentation, keynote speech, or report to the board, choose your words carefully to build credibility, sound intelligent, and make your message understood. When you do, you have the power to make your message stick and get quoted from the boardroom to the convention hall.
Never be vague if you want to be believed. Use exact, precise words – words with power and value.
People tune out when they hear weak, overused, catch-all words. The question I most frequently ask my speech coaching clients is, “If it were not a ‘thing’ what would it be?” (more…)
When A New Relationship Is Worth Millions – Expert Advice
How do you handle a sales presentation when a new relationship is potentially worth millions? Patricia Fripp shows you how though FrippVT.
Imagine my surprise when the national sales manager said to 60 of his top associates, “At lunch the sales team and I agreed, we have no idea how we managed to sell anything before we met Patricia!” He told me, “It takes a year for us to get the opportunity to deliver an hour presentation to a small group of executives from a prospective client company. At that point a new relationship is worth between $5 and 10 million dollars to our us.”
I asked, “How long do you spend rehearsing a presentation that important?” (more…)
How to Stay Clear, Concise & Focused on Your Prospect’s Needs
Patricia Fripp explains how to make your prospect’s needs central to your sales presentation through FrippVT.
Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.
When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed. (more…)
Sales Presentations – How to Be Clear & Concise: Start with Structure
Patricia Fripp explains shows you how to structure a sales presentation through FrippVT.
When you know you’ll you have a few minutes to present to a true decision maker, what do you say? Don’t panic. This is a great opportunity. Be prepared and get to the point.
Remember, with a senior level executive you must be clear, concise, credible, and able to articulate your bottom line. Always start with structure. No matter the importance of your message, your presentation will only be successful if you first recognize the importance of structure. I discuss structure in this video excerpt from Fripp Virtual Training: (more…)