“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer? Not rehearsing. I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of […]
Read More...Why Video Matters & How to Make It Work for You
With current technology, you might not be surprised at how often I’m asked, “How do you use video in your business?” As often and in as many ways as possible! We have a green screen, professional lighting, and great recording equipment, and my assistant has become highly proficient at adding backgrounds, images, and branding. This […]
Read More...How to Stay Clear, Concise & Focused on Your Prospect’s Needs
Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met. When your message is clear, concise, and focused on the […]
Read More...5 Tips When You Have 5 Minutes with A Prospect
If you are on the phone, a webinar, or in person, and you have a few minutes with the executive, what do you say to keep on track and be professional? Here is an invaluable framework. Adapt it to your situation, and boost your confidence and credibility. Imagine that you have a satisfied client company […]
Read More...Sales Presentations – How to Be Clear ; Concise: Start with Structure
When you know you’ll you have a few minutes to present to a true decision maker, what do you say? Don’t panic. This is a great opportunity. Be prepared and get to the point. Remember, with a senior-level executive you must be clear, concise, credible, and able to articulate your bottom line. Always start with structure. […]
Read More...How to Reduce Frustration & Increase Results in Prospecting
Prospecting can be one of the most frustrating aspects of selling. Leading sales strategist, Jim Pancero shares this four-step process to reduce frustration and increase results when you reach out to prospects. Discover how your personal selling style and philosophy could be dramatically impacting your level of success. You will learn what it takes to gain an advantage. We know you’re good, […]
Read More...The Research on Why Limited Options Can Actually Boost Sales
You’ve probably heard, “A confused mind always says, ‘No.’” Well, it’s true. In my work with sales professionals, I remind them that unnecessary industry jargon can overwhelm prospects. David Hoffeld, author of The Science of Selling would add that too many options can also overwhelm. David was my guest at a recent FrippVT Sales Series web […]
Read More...Your Team… How Strong Are Their Sales Skills, Really?
I teamed up with leading sales strategist, Jim Pancero for an event on advanced sales skills. We discussed how individual selling style and philosophy can dramatically impact a sales professional’s success and how to gain an advantage. In this article, Jim shows us that you cannot assume that an experienced sales professional is a competent […]
Read More...Why Stories Are An Unparalleled Way to Make Sales
It might be easy to resist a sales pitch, but few can resist a good story. We grow up feeling that a story is a reward. In sales, stories are the best way to clarify the complex, create emotional connection, and persuade. David Hoffeld, author of The Science of Selling, was a guest on my Fripp […]
Read More...Fair, Unfair, Good or Bad? How Do Buyers Know?
Science reveals that buyers make decisions based on strategic, incremental commitments. How can sales professionals sell in a way that inspires these commitments? David Hoffeld, author of The Science of Selling, was recently my guest on FrippVT Sales Series. Enjoy this excerpt from David’s book, explaining a mental shortcut the brain makes when forming judgments and […]
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