More than any words you say in your presentation, your audience will remember what they “see” in their minds while they are listening. Learn the secrets of great storytelling. Everybody loves a good story.
The art of storytelling is essential to effective public speaking. No matter what our culture, we grow up feeling that hearing a story is somehow a reward. Stories are the best way to explain the complex, motivate, and train.
Pixar’s 22 Rules of Storytelling
By Emma Coats
These rules were originally tweeted by Emma Coats, Pixar’s story artist. Number nine on the list—when you’re stuck, make a list of what wouldn’t happen next—is a great one and can apply to writers in all genres.
1. You admire a character for trying more than for their successes.
2. Keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different. (more…)
Understanding differences between the written word and spoken is key to being an effective communicator.
Bill Gove told me, “The written word is for the eye. The spoken word is for the rhythm.” Bill was the first president of the National Speakers Association. Understanding the difference between writing and speaking was just one sign of Bill’s brilliance as a speaker.
Mary, the principal of a very exclusive girls’ school, came to me and said, “Patricia, help! Every year I send a video welcome to the parents and introduction to the year ahead. I just watched my performance from last year, and I was very disappointed. Can you help?”
I asked, “Have you prepared a script?” (more…)
Well-timed impact phrases make your message memorable. Strategize your word order.
Great communicators are remembered and repeated. To make your message more memorable, pay close attention to how you order your words and phrases, even within a single sentence. Thoughtful choices in word order, give you the opportunity to highlight your most significant information and deliver this as “impact phrases.”
Audiences engage when we present information in a natural progression. It helps them “see” what we’re trying to convey. Like a miniature story, a single well-crafted sentence draws your audience in; they connect both intellectually and emotionally and follow your narrative to its conclusion. (more…)