It is not your customer’s job to remember you. It is your obligation and responsibility not to let them forget you. We all know it is easier to resell your satisfied customers than find new ones. However, you are failing your customers if they don’t know how you can serve them in different ways than they first engaged with you.
Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.
Patricia Fripp, Executive Speech Coach & Creator of Fripp Virtual Training
Whether you’re delivering a sales presentation, keynote speech, or report to the board, choose your words carefully to build credibility, sound intelligent, and make your message understood. When you do, you have the power to make your message stick and get quoted from the boardroom to the convention hall.
Never be vague if you want to be believed. Use exact, precise words – words with power and value.
People tune out when they hear weak, overused, catch-all words. The question I most frequently ask my speech coaching clients is, “If it were not a ‘thing’ what would it be?” (more…)
At every stage of your career, when you open your mouth you sell yourself, your ideas, your value, and your ability. Fortunately, even if you’re not a born communicator, the ability to deliver a powerful presentation can be learned. I share this story about one intelligent and ambitious MBA:
Mary might have been the smartest in her class, but public speaking wasn’t part of her MBA program. Even with extensive planning and preparation she made some very common mistakes. These mistakes bored, and ultimately lost, her audience. When you learn the right way to prepare a presentation you will actually save yourself time. You will deliver your presentation knowing that your words will not bore your audience, but will hold their attention and get your message heard.
When you improve your public speaking and presentation skills, you increase your confidence and gain a valuable tool in furthering your career goals. If you avoid public speaking at the high cost of your success, why not get the training you need to speak confidently in public?(more…)
Perhaps you can relate to this situation: “Hi, Fripp! Next week I’m invited to deliver a speech to a 500-person audience, and it’s been six months since I’ve spoken in public. What are your suggestions to help me be less nervous?”
No matter how seasoned you are, it’s still natural to feel some apprehension at times. I share some strategies for overcoming nervousness below. To get over feeling nervous, start by building from your strength. Enjoy this replay from my recent webinar to help you structure your speech then enjoy my article explaining how to build your confidence and prepare for your presentation: