Whether you’re delivering a sales presentation, a keynote speech, or a report to the board, choose your words carefully to build credibility, sound intelligent, and make your message understood. When you choose and use precise language you will sound intelligent. You will have the power to make your message stick and be quoted from the boardroom to the convention hall.
How to Sound Intelligent When You Present
It is Not Your Customer’s Responsibility to Remember You
It is not your customer’s job to remember you. It is your obligation and responsibility not to let them forget you. We all know it is easier to resell your satisfied customers than find new ones. However, you are failing your customers if they don’t know how you can serve them in different ways than they first engaged with you.
Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.
Can A Billionaire Give You Presentation Advice?
Speech coach and author Gary Genard is a great blogger. In a recent post, Gary discusses Sir Richard Branson’s advice on public speaking. Branson, the entrepreneur, adventurer, humanitarian, and founder of the Virgin Group, explained his approach to presentations in an article called, “My Top Tips for Public Speaking,” on the Virgin website.
Branson declared, “90 percent of the time, it is better to ad-lib rather than read from contrived speech notes. Even if you forget certain points you wanted to make, the people who are listening always desperately want to hear your passion, not just your theory.”
Gary counters, “…passion matters. But not at the expense of well-planned and formulated remarks. Actually, this sentiment is a weakness sometimes found among super-successful people. Whether it stems from anxiety … or arrogance, (more…)
How to Report to Senior Management without Being Nervous
As a Presentation Skills Expert, I’m often asked, “Patricia, how do I report to my senior management without being nervous?” The secret is to be prepared, clear, concise, and to act confident. Now, how do you appear confident when you’re nervous?
First, prepare. Script out exactly what you are going to say, at least the opening of your presentation or conversation. It could be as simple as, “Thank you for the opportunity to update you on our project” or “The purpose of our meeting is to . . . ” or “As you will remember, at our last meeting you challenged us to . . .” (more…)