If you are developing a short sales presentation, first imagine if you had time to deliver just one idea, what would it be? Maybe you will have two central talking points or maybe three. As you go over your talking points, make sure you start with a good opening and end with a “last-words-that-linger” phrase.
Ask yourself, “Why would audience care about my talking points?” Your clients and prospects will not care about your ideas unless your sales presentation is focused on their needs. Learn to speak as an audience advocate. Use the “situation, solution, success” formula to focus on your audience’s needs. This strategic sales presentation formula is explained in my previous blog post, Situation, Solution, Success – Sales Presentation Strategy.
Learn how to structure, script, and persuasively deliver your sales presentation to position you ahead of your competition. My article, “Power Pitching: Get the Personal Edge” offers more strategies to help you improve your sales presentations. You can also request my free special report, “12 Biggest Mistakes Salespeople Make in Their Presentations.”
The CD Inside Secrets of SuperStar Sales Presentations reveals critical sales presentation secrets – how to get prospects to remember what you say, how to connect intellectually and emotionally, how to build powerful stories that sell, and how to be different and also sound different.