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Speak to Promote Your Book

November is National Nonfiction Writing Month, also known as the Write Nonfiction in November Challenge. During this month, you are personally challenged to start and complete a work of nonfiction in 30 days. This can be an article, an essay, a book, a book proposal, a white paper, or a manifesto. It’s an honor to have been asked to close National Nonfiction Writing Month with my recommendations to help writers turn their book content into presentations. Speaking is one of the best and most cost-effective ways to market your book, develop a following, and expand your audience:
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Great Sales Presentations – Fripp Virtual Training Video

Every sales presentation or conversation is a missed or captured opportunity. If you sound the same as everyone else, you have no advantage. When you learn how to use the right language, in a more effective way, you enjoy a competitive edge and get results. Enjoy this video sample from Fripp Virtual Training on improving your sales presentations: Continue reading ‘Great Sales Presentations – Fripp Virtual Training Video’

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When You’re on The Spot, Speech Structure Can Save You

Patricia Fripp explains speech structure through Fripp Virtual Training.

Patricia Fripp explains speech structure through Fripp Virtual Training.

You might already know that a successful speech starts with structure, but did you know that speech structure can save you if you find yourself on the spot without time to prepare?
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Find Original Stories in Everyday Life – Fripp Virtual Training Video

As an executive speech coach, people often ask me, “How do I come up with original stories to illustrate my key points?” Fortunately, you do not have to have survived an avalanche, founded a pioneering tech company, or won a Nobel Prize to tell a good story – because audiences identify with and delight in stories drawn from ordinary life. In this video sample from Fripp Virtual Training, I share a few strategies for finding stories and examples in your own life, or the lives of your colleagues, friends, and family: Continue reading ‘Find Original Stories in Everyday Life – Fripp Virtual Training Video’

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Secrets Speakers Can Take from Copywriters

Executive Speech Coach and Hall of Fame Speaker, Patricia Fripp, CSP, CPAE

Executive Speech Coach & Hall of Fame Speaker, Patricia Fripp, CSP, CPAE

Developing a powerful and persuasive presentation begins with thoughtful structure and careful word choices. Speakers can benefit from learning the secrets of good writers.  I share this fascinating article from Ragan Communications explaining the psychological strategies copywriters use to craft headlines. Courtney Seiter explains how and why effective copy works on even the most distracted audience:

8 Successful Headlines and The Psychology Behind Them
by Courtney Seiter Continue reading ‘Secrets Speakers Can Take from Copywriters’

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Sales Presentations – Your Audience, They Really Don’t Care Who You Are

Sales Meeting with Sales Presentation

You will never go wrong congratulating a potential client on an accomplishment or recent success.

You are competing for a major contract. All of the companies the being considered have great reputations, stellar client lists, and similar pricing structures. How do you craft and deliver your sales presentation to stand out as the clear choice amidst the competition? Here are some do’s and don’ts to be aware of:
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Not Every Great Communicator Starts Out That Way

Franklin Delano Roosevelt

Not every great communicator starts out that way. As Secretary of The Navy, Franklin D. Roosevelt bored his audience to tears. (Photo Library of Congress)

As an executive speech coach and creator of Fripp Virtual Training my clients include corporate leaders, celebrity speakers, well-known sports and media personalities, and even political candidates. Mastery of public speaking is a essential for public office.  If you feel the call to leadership, but you’re intimidated by public speaking, remember that with help and practice anyone can learn how to speak in public with confidence. My friend, Sims Wyeth, author of The Essentials of Persuasive Public Speaking, notes,Churchill fainted at his first speech in Parliament. As Secretary of The Navy, FDR bored people to tears. Bill Clinton was booed at the 1988 Democratic Convention for his long-windedness. Yet all three are now known as brilliant communicators.” As we reflect on our Nation’s recent midterm elections, I share this from Toastmasters on the role of pubic speaking in politics, public office, and leadership itself.

Continue reading ‘Not Every Great Communicator Starts Out That Way’

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At The Heart of Every Great Story – Your Storyline

In Fripp Virtual Training, Patricia Fripp, explains how to use stories for more powerful and persuasive presentations.

Through Fripp Virtual Training, Patricia Fripp, explains how to use stories for more powerful and persuasive presentations.

More than any of the words you say in your presentation, your audience will remember what they “see” in their minds through the stories you tell. The art of storytelling is essential to effective public speaking. Fortunately, even if you are not a natural storyteller, the ability to tell an engaging story can be learned. At the heart of every great story is a strong storyline. My friend, speaker and storytelling expert, Craig Harrison explains the importance of a strong storyline and shares examples to help you develop your own stories: Continue reading ‘At The Heart of Every Great Story – Your Storyline’

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Public Speaking – Do You Move with Purpose?

Executive Speech Coach Patricia Fripp explains strategies for opening your speech with impact through Fripp Virtual Training.

Through Fripp Virtual Training, Patricia Fripp explains strategies for opening your speech with impact.

Stand still at the start of your presentation. Your audience members need a moment to become accustomed to the sound of your voice, your style of speaking, and sometimes your accent. After this, incorporate movement into your presentation, only if your movements are purposeful and support your message. Unconscious expressions of nervous energy will detract from your message. Continue reading ‘Public Speaking – Do You Move with Purpose?’

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Professional Speakers – Do You Hate to Talk about Money?

100 Dollar Bills

Are you afraid to talk about money? If you aren’t willing to assign a value to your work, your prospects will do it for you and your work will probably be undervalued.

As a speech coach, I work with professional speakers to help them develop more powerful and persuasive presentations, my friend and colleague, Lois Creamer works with professional speakers to help them book more business, make more money, and avoid costly mistakes. I share Lois’ helpful advice for speakers, explaining how to determine and negotiate your professional speaking fees.

Money Talk: Book More Business Style!
by Lois Creamer

So many times when I talk to professional speakers I hear the following, “I hate to talk about money!” My reply (and I’m only half-kidding), “Then you better get a different job. Perhaps something in retail where price tags are used.” Continue reading ‘Professional Speakers – Do You Hate to Talk about Money?’

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