I was chatting with a team member of a consulting firm who said that because his organization focused on innovation, it was absolutely necessary to clearly articulate his ideas. His problem: he often found himself struggling when approached in the hall by the head of another department or a senior executive. For him, it is much easier to speak in front of a large group than to master the “water cooler” vignette. He felt that larger venues allowed time for preparation and added that, “The impromptu meetings really catch you off guard.” Continue reading
In a recent web event for my FrippVT Sales Series, I spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy this video of our recent conversation and Melanie’s article explaining why LinkedIn Endorsements do actually matter to you:
Yes! LinkedIn Endorsements Matter!
by Mel DePaoli
Like most people, you’ve probably been on LinkedIn for a while, you have a profile and connections – but are you using LinkedIn to your best advantage? I share this article from marketing and branding expert, Melanie DePaoli who explains how to raise your visibility through LinkedIn’s Pulse, plus a replay of my recent web event with Melanie to help you get results from LinkedIn. This was one in the FrippVT Sales Series. Enjoy! Continue reading
As a business owner or professional, you’re probably already on LinkedIn. You’ve got connections, but do you know how to connect in a way that gets you results? As part of my FrippVT Sales Series, I recently spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy this video of our recent conversation and Melanie’s article on why and how conversation is in fact essential to making LinkedIn work for you: Continue reading
For greater sales results shift from I-focused to you-focused language in your sales presentations and sales conversations:
Are you losing sales you feel you deserve to win? Once your presentation is prepared, there’s still work to do before you deliver it to your prospects. Here are two ways to increase sales: 1.) Learn how to build your credibility. 2.) Focus your sales presentation on what the prospect is interested in.
VS. This is what we do, how long we have been in business, what we are known for, our clients are, and we would love to serve you.
Technique: How to Build Credibility with Specificity
Even if you’ve delivered a compelling sales presentation, it often takes weeks or months before you get an answer. Consequently, your goal is to burn vivid examples and key ideas into your prospect’s mind, especially if it is a competitive bid.
Yet, what is the average sales presentation structure?