In a speech, the funniest or most exhilarating story will be pointless if you don’t tie it into your theme and provide a lesson for the listener. Continue reading
Do you captivate your audience with captivating characters in your presentations?
The late comedy impresario John Cantu knew that speakers must not be the heroes of all their stories. Once, we sat down together to deconstruct one of his speeches and found 62 different people mentioned! Learn from great books, plays, and films. Fill your speech with exciting characters, real and imaginary.
Do you know how to grab your audience? The first thirty seconds of your presentation are critical, like the first page of a book or first seconds of a TV show or film. If you don’t make an impact and hint at more to come, you lose your audience.
Good movies, TV shows, and books, like good speeches, often open with a flavor scene, grabbing attention and positioning the audience for what is to come. Take a classic movie that has been a favorite for eight decades, Gone with the Wind. Neither the book nor the film opens with a discussion of the causes of the Civil War. Both start with Scarlett O’Hara sulking because the impending war might interrupt her social life. Continue reading
What is your story?
What makes a great book, play, or movie? Exactly the same thing that makes a good speech – a great story! Long after we’ve forgotten the specific details, we still remember the stories and the messages that touched us. They become part of our lives and our culture.
Use stories to make your point. We all love stories because, unlike real life, they have a purpose, a beginning, middle, and end, and often a dramatic lesson. Screenwriter Robert McKee says, “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.” (A story is NOT a joke, although good stories can be and often are funny.) Continue reading
Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.
When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed. Continue reading
I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here is my best advice on how to connect emotionally with any audience. Enjoy!
Have you signed up for a trial of Fripp Virtual Training? FrippVT is an easy, convenient, cost-effective way to become a powerful, persuasive presenter. Sign up for your free FrippVT trial. Continue reading
What would it mean to you if you could Amplify Your Coaching Business? If every time you presented to a client you were powerfully persuasive, clearly concise, and capable of inspiring your clients to take action? What would it mean to your business if you could land multiple clients from a single presentation?
The more complex our coaching businesses become, the clearer and more concise our ability to communicate needs to be. As a coach, it is equally important to be able to deliver a powerful, persuasive presentation to build your credibility and your business. Join me, Tuesday, April 25th, 2017, 9:00am PST/10:00am MST for Amplify Your Coaching Business. In my complimentary web event, you’ll learn powerful presentation techniques that guarantee your message will be remembered, repeated, and will inspire your clients to take action.
Perhaps you can relate to this situation: “Hi, Fripp! Next week I’m invited to deliver a speech to a 500-person audience, and it’s been six months since I’ve spoken in public. What are your suggestions to help me be less nervous?”
No matter how seasoned you are, it’s still natural to feel some apprehension at times. I share some strategies for overcoming nervousness below. To get over feeling nervous, start by building from your strength. Enjoy this replay on how to structure your speech.