To become a better speaker, consider going to the movies.
That is the premise of my popular presentation, How to Add Hollywood to Your Presentations. Think about it. If you had unlimited resources to design the keynote that would make you the most in-demand professional in your industry, where would you go for the best writers, directors, and production talent?
Hollywood.
In Hollywood, hundreds of creative professionals collaborate to produce one unforgettable movie. Most of us cannot hire that dream team; however, we can borrow their techniques. Here are seven proven Hollywood strategies you can use to make your presentations more compelling, more memorable, and more persuasive.
- Open with a Flavor Scene
In screenwriting, if the first three pages of a script do not grab attention, producers never read the rest. The same applies to your presentations. The first 30 seconds either win or lose your audience.
Open with what David Freeman calls the “flavor scene.” It might be a story, an intriguing statistic, or a bold question. The goal is to spark interest immediately and set the stage for what follows.
- Use Scene Changes
Every great film has turning points. The hero decides, the stakes rise, challenges multiply, and the audience leans in. The same is true for speeches. Variety is your best weapon against monotony. Change your pace, energy, examples, and visuals. Each new story or point is a scene change that keeps attention alive.
- Tell Hollywood-Worthy Stories
Hollywood runs on stories, and so do your presentations. Stories are what your audience remembers and repeats. They give meaning to your data, context to your ideas, and emotional connection to your message.
Like movies, your stories need a beginning, middle, and end. They need tension, dialogue, and a payoff. Most importantly, they must be based on truth and relevant.
- Create Captivating Characters
Hollywood does not rely on one hero. A cast of characters brings stories to life. As a speaker, your stage should be populated with people your audience can relate to, such as customers, colleagues, mentors, or family members.
Give them dialogue. Make them likeable. And remember, the best characters are often flawed, because that makes them human and relatable.
- Construct Vivid Dialogue
Dialogue is what transforms a story from narration into experience. Instead of telling me what happened, let me hear the exact words exchanged. That immediacy brings authenticity and emotional punch. Dialogue also reveals character, builds tension, and delivers humor.
- Provide a Lesson Learned
Sam Goldwyn once said, “If I want to send a message, I’ll use a telegram.” He was right that stories must entertain, and the best films—and the best speeches—also deliver a clear lesson. Without a takeaway, even the most dramatic story is just entertainment. With one, it becomes transformational.
- Collaborate for Brilliance
No Hollywood film is created in isolation. Directors, producers, writers, and actors build on one another’s strengths. The same is true for world-class presentations. Rehearse with colleagues. Ask for feedback. Hire a coach. Record yourself and review. As Oscar-winning actor, Sir Michael Caine said, “Rehearsal is the work; performance is the relaxation”.
When designing your next presentation, think like a Hollywood producer. Identify the story you want to tell. Fill it with characters your audience cares about. Add dialogue, suspense, and a clear lesson learned. Rehearse until you can perform with ease.
That is how to shine like a star—on screen, on stage, and in the boardroom.
“Your customized approach before, during, and after has resulted in more and larger sales.”
Scott Hamilton, Vice President of Sales, Distech Controls
“Your ability to hold an audience in the palm of your hand with a story is incredible.”
Michelle Kabele, Channel Marketing, Zebra Technologies
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