You know how often I speak and write about the critical importance of a strong speech opening.
The first words your audience hears don’t just begin your message; they set the tone, command attention, and signal your confidence. In short, the opening arouses interest in the subject and the speaker.
This is true whether you’re addressing a conference, leading a sales meeting, or standing on the world stage in a political arena.

The Political Trap: Protocol Over Power
Yes, political speeches come with their own rules and expectations. I understand that protocol often requires recognizing dignitaries, thanking the host, and following formalities. After all, the political stage is also a diplomatic one.
However, I believe this: You can honor protocol and still open with power.
Some of the most memorable lines in political speeches; those that move minds, shape history, or inspire action, are too often buried halfway through the script. By the time the speaker gets to them, attention has already wandered.
Let’s not waste the audience’s freshest attention span on “Good evening, ladies and gentlemen.” Let’s use it to make an impression that sticks.
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