What Do You Really Mean? Specificity Is The Key to Credibility

Presentation expert Patricia Fripp reminds her speech coaching clients that specificity is the key to credibility.

“Specificity builds credibility,” Patricia Fripp reminds her presentation skills coaching and virtual training clients.

As a presentation skills expert and the creator of FrippVT, I always say, “Specificity builds credibility.” I adopted this expression, from my Silicon Valley colleague, David Palmer because it is so true. Specificity is the key to credibility. Every day I listen to intelligent engineers, experienced leaders, and true experts in every field and find that too many are sloppy speakers. If you want to build your credibility, listen to what you say. Record casual conversations, your side of a phone call, or yourself leading a meeting and you will find out how often even intelligent people can fall into the trap of using the word stuff. Stuff is rubbish. What do you really mean?

Of course, in everyday conversation we don’t normally prepare what we’re going to say – so, it can feel natural to be non-specific. However, I guarantee that your important conversations and presentations will be much better if you examine your current speaking habits and then consciously build specificity into your everyday language. (more…)

What Is The Biggest Mistake Sales Professionals Make?

Patricia Fripp Shares the Biggest Mistake Sales Professionals Make

Patricia Fripp shares the biggest mistake sales professionals make and what to do to make your sales presentations powerful and persuasive.

“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer?

Not rehearsing.

I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of team members to listen and give their feedback.”

This is what he actually said, “We are lucky if we do a run-though in the back of Sylvia’s car before we walk in.”


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Want to Connect with Every Audience, Every Time? You Need To

I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here is my best advice on how to connect emotionally with any audience. Enjoy!

Have you signed up for a trial of Fripp Virtual Training? FrippVT is an easy, convenient, cost-effective way to become a powerful, persuasive presenter. Sign up for your free FrippVT trial. (more…)

What Should You Wear When You Are Giving a Speech?

When you have to give a speech or presentation, how do you decide what to wear? Maybe you haven’t considered how your appearance can influence your audience’s response to you? In this short video, I share a few tips, for both men and women, on how to dress in a manner that will support your message rather than detract from it.

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