Professional Speakers – Do You Know How To Sell Your Speech?
Lois Creamer will show you how to sell your speech and how to book more business.
Lois Creamer knows the professional speaking business. Lois works with professional speakers to help them book more business, make more money, and avoid costly mistakes. As a speech coach and through FrippVT, I help professional speakers become consistently excellent in both content and delivery. We recently teamed up for Increase the Speed With Which You Succeed as a Speaker, part of the FrippVT web event series. If you’d like a virtual front row seat to future events with speaking industry insiders, visit my events page or sign up and we will keep you posted so you won’t miss out! Enjoy this from Lois:
How To Sell Your Speech
by Lois Creamer
This article is all about selling! Essential to getting engagements on the calendar will be your ability to connect with those who actually book speakers.(more…)
Make Decisions for Your Tomorrows Not Just Your Todays
“Make your decisions for your tomorrows not just your todays.” – Patricia Fripp
It’s a thrill to be honored as one of the National Speakers Association’s 10 Leading Ladies! All of us have served as president of the Association over the last forty-three years.
The NSA was only 10 years old, when I became its first woman president. As young association, one of our greatest “growing up” challenges was to stop simply worrying each year, “What are we going to do this year?” and to start thinking long-term.(more…)
Professional Speakers – Do You Want to Book More Business?
Experts Patricia Fripp and Lois Creamer want to help you position yourself to build your professional speaking business. Many of their suggestions will help you in any professional services practice.
Lois “Book More Business” Creamer says, “If your goal is to get more speaking engagements, it is necessary to connect with those professionals who actually book speakers. You may find them on the phone by calling. However, social media is a great way to find and connect to executives in the companies who could well hire you. Unless you have an existing relationship, an email to discuss how you might help them in their next meeting is unlikely to be opened.”
Speakers can book more business
Lois Creamer’s says that her favorite resource for this type of detective work is LinkedIn. Twitter is her second favorite. Lois will teach you to create a positioning statement. It’s important that you do that before you take her other suggestions. Lois says, “A great positioning statement is the opener for any conversation about your business.”
We both agree that one of the keys to being successful when selling yourself and your services is knowing who you are, what you do, what is different about what you do, and for whom you are a good fit. Lois asks speakers, “Are you able to create a list of those whom you want to approach about getting speaking engagements?”
Perhaps you are more like me. Over the years, I have created multiple ways to promote in an ongoing and consistent way. This creates many incoming calls and inquiries. It is a combination of a great website, frequenting blogging, writing articles, active social media, and now regular webinars. Some of these I deliver alone. For others I collaborate with different professionals who serve my various audiences.
Lois is one of the professionals I admire, and we joined forces to give you our best advice. See the entire webinar at the end of this post.
Whatever approach you take, on a somewhat regular basis you need to revisit, refocus, and rescript your message. Although we know that you always want to find new business, let’s not overlook keeping in touch with your past clients. Dan Maddux, the Executive Director of the American Payroll Association, hires celebrity speakers, well-known keynote speakers, and breakout speakers. He says, “It is not my job to know how many ways I can place you at my convention. It is your job to communicate that.” Dan first hired me in 1987 as a luncheon keynote speaker. Since 1996 I have spoken at APA conventions, run speaker schools for his payroll speakers, and coached his leaders on their presentations.
I would add that it is not your past client’s job to remember you. It is your obligation to make sure they don’t forget you. What do we recommend? You have many options. Select what works best for you. Professionals like Lois can help refine your marketing session and set an action plan for you. Speech coaches like me can help increase the quality of your presentations and delivery.
When your message must be memorable, your presentation powerful, and your sale successful, call Patricia Fripp.
Lois Creamer works with professional speakers who want to book more business, make more money, and avoid costly mistakes.
Connect with Your Audience – Why & How to Customize
To be powerful and persuasive, you must connect with your audience both intellectually and emotionally. Enhance your connection with your audience by customizing or personalizing your message for each specific audience.Customization is indispensable for professional speakers. However, even if you’re not a professional speaker, you will find that taking the time to tailor your next presentation to your audience’s unique interests and concerns will help ensure your success. I share this brief video sample from FrippVT that explains the importance of customizing your speeches and presentations: