Thoughts and Quotes From Patricia Fripp


  • If you don't, "Act as if your name were on the door," it never will be.
  • Our goal should not be to be employed, but to be employable.
  • The future belongs to charismatic communicators who are technically competent.
  • You do what you have to do, to do what you want to do.
  • There is natural talent, but not overnight success.
  • It is not who you know, but who wants to know you.
  • Frequently Reinforce Ideas that are Productive and Profitable.
  • To position yourself ahead of your competition, you have to negotiate from strength: who you are, who you are perceived to be, who is on your side.
  • There is natural talent, but not overnight success.
  • Develop the art of being exceptional.
  • My friend Carol Kelby said, "It is the cost of doing business; you don’t get paid for everything you do." If you act this way, there is always a payback, but it might not be tomorrow.
  • It is easier to be a success when you have supportive friends who are excited about your accomplishments.
  • You may not lack the talent, but the patience.
  • Do everything better than you and your competition did up until now.
  • Is everyday a learning experience?
  • Shameless self-promotion is not only desirable, it's essential. Advertise yourself!
  • You are the Chairman of the Board of your own career.
  • Have an overall marketing strategy for your career.


  • It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.
  • Life is a series of sales situations, and the answer is NO if you don't ask.
  • Don’t celebrate closing a sale; celebrate opening a relationship.
  • Your best clients are the hottest prospects for your competitors.
  • Nurture the clients you have; never take them for granted.
  • The real sale comes after the sale, reselling the customer you have to retain their business.
  • We are all in the business of offering creative solutions to our clients' problems.
  • The only thing I ever wanted in business was an UNFAIR advantage over my competition.
  • Do everything a tiny bit better or more creatively or with more pizzazz.


  • Outside of the privacy of your own home, all speaking is "public speaking." There is no such thing as "private speaking."
  • Today's audiences are stimulation junkies with short attention spans.
  • The first 30 seconds and the last 30 seconds have the most impact in a presentation.
  • Your talk must be emotionally and intellectually satisfying. Your audience will not remember what you say, but what they see in their minds. Tell stories.
  • The purpose of speaking is to order, clarify, and intensify the experience for the audience.
  • Your audience of one or 1,000 will forgive you anything except being boring. Being too predictable is boring.


  • Change is always inevitable, often good and healthful, rarely without some redeeming opportunity.
  • The quality of your life doesn't depend on your situations and circumstances, but on how you respond to them.
  • If you change your thinking just a few degrees you'll see a whole new world.
  • We must understand that change is good and change is necessary. We should wish to participate in that change. We must believe we can make a difference in that change.


  • Technology does not run an enterprise; relationships do.
  • Use technology to serve, but don't lose the personal touch.


  • When you focus on what might have been, it gets in the way of what can be.
  • Never argue with the inevitable. Make your decisions for your tomorrows not just your todays.
  • You can't be too kind or too generous.
  • Reality does not usually live up to expectations.


  • Never overlook the business that is right under your nose.
  • You have to earn the right to do business with people.
  • For a company’s advertising strategy to work, it has to be handled not only corporately, but also individually. Have you ever walked into a hotel and felt like saying to the desk clerk, “Haven’t you seen your commercials? You are supposed to be nice to me!”
  • Everybody brings in business, serves customers, and increases profits.
  • People do business with people they know; People do business with people who do business with them; People do business with people their friends talk about; People do business with people they read about.
  • Report on the deals; handle the details.
  • Frederick Hertzberg told me over lunch, "The trouble with the American workers is they lack passion."


  • Your marketing efforts have to be ongoing, consistent and relentless: hi-tech, low-tech, no-tech, and sometimes and sometimes totally shameless.
  • There are two types of people to market to, those who know and love you, and those who never heard of you.
  • When I wear a hat, lots of nice people I don't know initiate conversations.
  • If you speak to 50 people at a service club, you will likely do business with a higher percentage eventually than if you met them one-on-one. Look at the time you saved!
  • People will respond to email a lot faster than to a phone call with an 800 number.

Employee Retention

  • To build your business, hire only the already motivated.


  • Tell me what you say you want, show me one week of your life, and I will tell you if you will get it.
  • Challenge everything you do. Expand your thinking. Refocus your efforts. Rededicate yourself to your future.
  • Think big; start small.

Time Management

  • There is no point in doing well that which you should not be doing at all.
  • Say no to a request, but offer something that is better for you.
  • Learn to say no without feeling guilty.


  • We can have it all, but not at the same time.
  • Charles Garfield, author of Peak Performers, told me over lunch, “Peak Performers do not usually have balance on a daily basis.”


  • There is no point going anywhere people don't remember you were there.
  • It's not who you know. It's how well you maintain your relationships


  • If you have great ideas and no confidence to share them, you will not get credit for having them.


  • A team is a group of people who may not be equal in experience, talent, or education but in commitment.


  • Your business is as good as your worst employee.


  • It is not what you say you believe that is important, but what you model, encourage, reward, and let happen.

Father Frippicism

  • Don't concentrate on making a lot of money, but rather on becoming the type of person people want to do business with.

Mother Frippicism

  • It is the inside you that is important. Dress up and look good so you attract people who can find out how nice, interesting, and valuable you are.
  • You will never meet anyone without faults. Marry someone whose faults you can live with. (I have stayed single.)


  • The quality of your life depends on how you respond to the situations and circumstances you find yourself in.
  • It doesn't matter how good you are. The world has to know it.


  • If you can stand up and speak eloquently with confidence or at least stagger to your feet and say anything at all, you will be head and shoulders above your competition.
  • The first 30 seconds and the last 30 seconds have the most impact.

Customer Service

  • Good customer service is good for sales, but it is not good enough. We need to exceed our customers’ expectations.
  • It’s better to do something for nothing than nothing for nothing.
  • If you roll out the red carpet for a billionaire, they won’t even notice it. If you roll out the red carpet for a millionaire, they expect it. If you roll out the red carpet for a thousandaire, they appreciate it. If you roll out the red carpet for a hundredaire, they tell everybody they know.
  • I don’t judge companies by the CEO or the people who fly in corporate jets. I judge a company by the real people, the ones who answer the phone or carry my bags.
  • Take the initiative. Creatively remove the obstacles. Save the customer.
  • If you lose a customer you lose two ways: You don’t get the money, and your competitors do.
  • People do business with people they know, who do business with them, who their friends talk about, and who they read about.
  • Your customers should be a major part of your PR program.
  • Customers want quality, value, speed, convenience, choice, and to be appreciated.


  • Leadership is the ability to decide what has to be done and then get people to want to do it.
  • Leadership comes from the top down as it has traditionally, but in today's world it also has to come from the bottom up.


  • Ask yourself, “Where do I want to be in five years? What is the best decision now to help me then?” Take action for where you want to be, not for where you are.


  • I am usually the only person who says "thank you" to the drivers on the long term parking shuttle buses.

What I've Noticed

  • What fun you can have talking to people in elevators.


  • Sign on one of my client's desks, "God is watching. Give Him a good show."


  • When my brother Robert and I held "Celebrations of Life" rather than funerals for our parents, other people followed suit.
  • You always have your loved ones; you just no longer enjoy their company.


  • The best gift you can give your Mother is to visit her and call regularly.

Favorite Quotes

  • Dolly Parton: “When I was young and poor I wanted to be rich and famous. I promised myself if ever I was, I would never complain.”
  • Raquel Welch, "Style is being yourself, but on purpose."


  • We can no longer predict the future by looking at the past. Many people run their businesses today in a way that is obsolete, and the future is beyond our comprehension.


  • A shuttle service driver in Hawaii told me the General Manager of the property where I stayed went to have coffee with the drivers once a month and took a box of donuts. They told him everything they heard about his hotel and all his competition.

Strategic Planning

  • Make decisions from this point of view: “If the world were perfect, what would it look like?” It isn’t perfect, but this is the best way to expand your thinking to make it more so.


  • The first time I tried email I almost electrocuted myself licking the stamp.


  • A stranger is a friend or customer you have not met yet.


  • Do you count your riches in money or memories?

Robert Frippicisms

  • Small additional increments are transformational.
  • Don't be helpful; be useful.
  • Things are not as bad as they seem; they are worse than that. They are also better than that. (We do not see life as it is, but as we perceive it to be.)
  • The craftsman teaches by what they do. (Conditioning) The master teaches by who they are. What the craftsman does is who they are. What the master does is who they are not. (Beyond conditioning)
  • My brother Robert said to me, "The application of intelligence is a beautiful and rare thing...seldom seen when I am driving and talking to my sister at the same time."
  • My brother Robert said to me while loading his car, “One operative mind is better than two non-cooperative.”
  • It should not be our aim to have an easy life, but to have a better quality of problems.
  • You have to master technique in order to abandon it.
  • Discipline, not an end in itself, but a means to an end.
  • Discipline is a vehicle of joy.


  • Courtesy is an inward grace, which extends outwards to others.
  • Equilibrium is not static.
  • Expectation closes the door to what is happening in the moment.
  • Our understanding changes what we understand.
  • Performance is a vehicle for entering different worlds of experiencing.
  • The science is in knowing; the art is in perceiving.
  • The future is what the present can bear.
  • The way we describe our world shows how we think of our world. How we think of our world directs how we interpret our world. How we interpret our world governs how we participate in it. How we participate in the world shapes the world.
  • There are few things as convincing as death to remind us of the quality with which we live our life.


  • The advent of lawyers into business affairs is the death of flexibility and has increased the adversarial approach to negotiation.
  • When a legal system fails to provide justice, people will seek their own remedies outside the process of law. This is inevitable, necessary, and dangerous. Better then that those within the legal system see their responsibility towards the living body politic and address that responsibility.
  • The quality of our perceptions determines the quality of our judgment. Our judgment determines how we interact with the world. How we interact with the world changes the world. Therefore, the quality of our perceptions changes the world we perceive.
  • If I name myself, I recognize who I am. By recognizing who I am, I am becoming myself.
  • In our actions we reveal the world in which we live. We speak of what we see and understand and know. That is, everything we do is reflective of who and what we are. A musician presents a view from the world in which he or she lives. This provides an opportunity for an audience to look into this world. Similarly a reviewer reviews himself or herself.
  • A reviewer reviews himself or herself by presenting the extent of his or her understanding.
  • When a record company makes a mistake, the artist pays for it. When the artist makes a mistake, the artist pays for it.
  • The artist has one career. The manager has as many careers as they have artists. The record company has as many careers as it has artists.
  • An honest society is an ordered society. An ordered society is an efficient society. An efficient society is a richer society. A richer society may invest in itself and support a poorer society.
  • Any action carries repercussions. Active and creative interaction and involvement with anything carries active and creative repercussions. Things are not as they were before. They have changed. Therefore, if we approach a living, creative, intelligent object a second time and expect it to be the same, we will not see or understand it – it is not the same. So, to see it again, we will have to see it not only “as if for the first time,” but also in actuality for the first time, because it has not been like this before.
  • So, we can never reach a Final Understanding of anything because it will change as we develop understanding. If we did reach a Final Understanding, simultaneously the subject would have changed, rendering our FU as past tense and no longer final!
  • Complex fields of intelligence, in order to enter our world, (that is, to become more fully real by becoming more fully part of the totality of worlds), need people to anchor the points between which the field of intelligence can dwell and operate. Not so much in people, as between them. In a sense, a group is giving birth to an angel by providing its spirit or intelligence a framework to inhabit.

For more Robert Fripp, click here for Robert FrippVT.