Robert Fripp’s Influence on Leadership Presentations

Leaders always need to communicate, and in challenging times, even more frequently.

My brother Robert Fripp is 1 year, 1 month, 2 days, 12 ½ hours younger than I am. He often says, “I am not surprised my sister gets paid to tell people what to do. She was a very bossy little girl.”

I grew up to be a hairstylist and then a speaker and a speech coach.

He grew up to be an internationally acclaimed rock guitarist. According to Rolling Stone magazine, Robert is the 42nd best guitarist in the history of the world, living or dead. Excuse a proud sister. You also need to drop all preconceived ideas of what a rock star is. My brother is a quiet, modest, and very articulate thought leader.

Robert played on David Bowie’s Heroes.

One of the presentations we deliver together is “How to Be a Hero for More than One Day.”  Robert says, “There are 3 types of heroes.”

First, there is the occasional hero, the person who may rush into the street to save a child.

Then there is the everyday hero. The ones who consistently perform what is expected of them, plus 10%, without complaint, whether they feel like it or not. Our world and your company would not run without those often unnoticed and unappreciated everyday heroes.

Finally, consider the superhero. The superhero is the person who holds an overview of the entire organization. They know what happens in every department, on every floor, in every building. Not every company has a superhero.

I asked my brother how one can become a hero.

He said, “By performing an act of quality. Acts of quality are ungoverned by size. A small act of quality is as important as a large act of quality.”

May I suggest that an important act of quality for a leader, especially in challenging times, is to give honor to the everyday heroes who do what is expected of them, plus 10%.

Remember, Leaders always need to communicate, and in challenging times, even more frequently.

Would you like Patricia Fripp to help you become a great presenter? Good luck with your communications.

Why not take a trial at

Patricia Fripp Presentation Expert Helps You Build Your Credibility
Presentation Expert Patricia Fripp explains how to avoid this common mistake that hurts your credibility.

When I am working with speech coaching clients or delivering presentation skills training, I ask the question, “Are you guilty of this goof that can hurt your credibility?”

If you’re asking yourself what difference it could make, I’ll tell you. A huge one! In any professional setting, you are hired because what you say sounds worth listening to. In the case of a speaker, consultant, or coach, you are hired because what you say sounds worth paying for.

All fuzzy, clumsy, and unclear language will destroy your credibility and your claim to professionalism. You might as well be delivering your message in Valley Girl speak, grinding your toe in the rug and murmuring, “Whatever.”


How to Engage Your Audience

No matter who your audience is…

…how long you have to speak, what your subject is about, or if you are speaking in person or virtually, there is a quick easy way to captivate your audience.

Learn from Hollywood movies and consider what screen-writing teacher David Freeman calls the “flavor scene” you are setting with your opening remarks. The purpose of the opening of your presentation is to arouse interest in your subject.

When you look at the Fripp speech model, you will see the circle at the top and the circle at the bottom. These represent the first 30 seconds and the last 30 seconds of your presentation. It is important to come out and immediately connect with the audience, and close on a high.

 We don’t necessarily write the opening of the presentation first.

However, you do need to be aware of how important it is. David Freeman, a screenwriting teacher calls the opening, the Flavor Scene. The audience will be very influenced by the first 30 seconds to two minutes.Arouse interest in your subject

We want them to think, “Wow, this is going to be good.” Or, “What an interesting approach.” Or, “This is better than I expected.” As you are putting together your remarks, ask yourself, “What is the audience thinking as they come into the presentation?” “Are they interested in your subject?” Or, “Why is it of specific interest to them? “Why are you the best person to address this subject?” “Are they aware of your credentials?”

 You need to be aware of who they are.

Are there different segments or makeups of the audience? If so, you need to make sure that they know that, you know, they are they.

After your opening, introduce your premise, your central theme, or, the importance of the subject. As you heard in the last chapter, the dictionary definition of a premise is, a basis of argument leading to a conclusion. Once you’ve introduced the premise, the central theme, or the subject, you use, whatever phrase makes the most sense to you.

All presenters want to engage their audience.

Take these suggestions and you will never look out and see eyes glaze over when you are in front of a crowd.


The story behind the statistics. Why and how storytelling matters.

When you improve your storytelling ability your presentations can be powerful and persuasive.

When we think of Hollywood…

what we usually remember most vividly are the moving, dramatic, and funny stories that movies tell. Screenwriter Robert McKee says, “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.”


Your virtual presentations can be as effective as in-person presentations – even better!

Virtual presentations can have a lasting impact. When you make your message memorable, your communication clear, and your presentation powerful, you position yourself for success.

Can Virtual Presentations Really Be as Effective as In-Person?

As THE presentation skills expert, I’m suggesting that virtual presentations can be even better than in-person ones. The pandemic canceled a keynote speech I was scheduled to deliver in person. The subject was business storytelling, a skill this team knew they needed to master. I suggested that we could do this virtually.

Fire Up Your Presentation and Get Results
Executive Speech Coach, Patricia Fripp

When you fire up your presentations, you can get others to buy into your ideas and get better results. Every ambitious professional, professional speaker, entrepreneur, leader, and sales executive can get promoted, build their business, inspire action, and drive more sales with Patricia Fripp’s presentation strategies.

Enjoy presentation skills expert Patricia Fripp’s live web training on how you can add impact to your presentations. Learn that “why” is the first thought before “how.” Learn the secret of having your audience buy into your ideas. Understand how you will save time with a simple, repeatable process to prepare every presentation. Answer the question, “How can I improve my business storytelling?”

Realize that Patricia Fripp’s speech coaching is available to you 24/7 with the best presentation skills online learning program FrippVT Powerful, Persuasive Presentations.

Fire Up Your Presentations Part One

The Fripp Speech Structure
All great speeches begin with good structure.

Congratulations! You’ve been chosen (or drafted) to deliver a speech. Don’t panic. Because executive speech coach Patricia Fripp is here to answer your questions. Here is everything you need to know about preparing your speech or presentation:

Preparing Your Speech

What Do I Talk About?

Begin by asking yourself these three questions:

  1. Who is my audience? (What do I know about the corporate culture or collective personality of the group?)
  2. What do they want or need to know from me?
  3. How long can I or should I talk?

Where Do I Find Content?

Patricia Fripp shares strategies to guarantee you stay relevant in a changing world.
Follow these steps to guarantee you stay relevant in a changing world.

How do you stay relevant in your industry? At Influence 2019, the National Speaker Association Convention, I was asked to deliver a presentation on “How to Become and Remain a World-Class Speaker.” I knew I needed to consider the following issues: One, what would a client consider as world-class? Two, how do you perfect your presentation to make it world-class? Three, how do you stay relevant for decades?

As a keynote speaker, it is unrealistic to expect to be the flavor of the month for more than 20 years. This is probably true in all professions. However, regardless of your industry you can stay relevant when you learn to listen to your customers and clients.


What Every Great Speech Needs

Six ways to captivate your audience at the end of your presentation:

A rhetorical question.

Ask your audience a rhetorical question based on your premise. For example, “How do we perfect our presentation skills?” This helps the audience focus on the central theme of your presentation.

Review your points of wisdom.

As you revisit your talking points, tie them into your examples. For me, it’s building rehearsal into your everyday life. For example, “Would rehearsing on the treadmill work for you?”


A sales manager’s shocking secret and four sales secrets to help you sell more…

I Did Not Expect to Hear This!

Fire up your sales with sales secrets.
Sell more when you learn how to use Fripp’s sales secrets.

Imagine my surprise when the national sales manager said this to 60 of his top associates, “At lunch, the sales team and I decided we have no idea how we managed to sell anything before we met Patricia.”

He told me, “It takes a year for us to have the opportunity to deliver an hour presentation to a small group of executives from the company of one of our prospects. At that point, a new relationship is worth between $5 and 10 million dollars to our company.”

I asked, “How long do you spend rehearsing a presentation that important?”

A Shameful Sales Secret