It is not your client’s job to remember you. It is your responsibility to make sure you are unforgettable.

Here is a great action step to take. Call your five best clients, those whom you currently use as references. Even if you leave a voicemail, say “Bob, I never get tired of telling the story about how we (fill in the name of an important project you worked on together). Would you mind telling me in your words what your experience was? Did we reach or exceed your expectations? Did we come in under budget? With your permission, I would like to make an appointment and record your comments. May I use you as an example in my sales presentations? Let me know when we can talk.”

Takes your satisfied clients on your sales calls

Tell happy clients stories in your sales presentations.

Your good clients and customers will be excited to be quoted. In fact, they would probably be flattered to be featured in your sales presentations, and you will be amazed at how eloquent they are. Most likely they will be more complimentary and come up with better phrases and rave reviews than you can remember. In your stories, you will have the actual dialogue of what they are saying about you. You might even be able to get all the information from comments you have on your website or in letters. Make sure you have specifics.

Still shy about asking? Here is a bonus: The very fact that you are calling will often remind them they need more of your services. Or they were just talking about you to a friend and they now have a reference for you. This has happened many times in my business when I just called to say hi! I’ve also experienced it from the client-side when one of my vendor partners has called me.

This is a twofer:

You update your happy client success stories with fresh material and set up an opportunity for more business, just by picking up the phone.

Customer stories help you make more sales more often. I challenge you to call your happy clients!

Make More Sales More Often

FrippVT Sales is an interactive online training for sales presentations.

“To watch how our veteran group of salespeople became involved in your Storytelling to Increase Sales was impressive. We are excited to continue your training with FrippVT Sales.” Jeff Walters, Vice President, North American Sales, Peak-Ryzex

“We consider the investment in Patricia’s coaching a ‘must-have’ part of our events. Since Patricia has been working with our expert technical presenters our customers rate their performances superb.” Greg Smith, Vice President, Product Marketing at Nutanix

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In 2000 the TV show 60 Minutes spent five days at the National Speakers Association convention.

I was one of many interviewed and one of the few not left on the cutting room floor. Yea! They asked me the question you may be wondering, “Patricia, you used to be a hairstylist; now you are a motivational speaker. There has to be a big difference.”

This is what I said:


That line got me on 60 Minutes. That half-inch has made me millions of dollars. Not all in the same year!

I loved being a men’s hairstylist in the San Francisco financial district and traveling the country teaching hairstylists. Once I became a professional speaker, however, my world expanded.

Over the years of my career, I invested years and thousands of dollars into increasing the quality of my presentations. I hired the best speech coaches and attended comedy and screenwriting classes before I discovered that others wanted to learn what I knew to shorten their learning curve.

Of course, I don’t know what gives you the most satisfaction from your life or career, but for me, as much as I love being on stage and hearing applause, it is much more rewarding to see and hear how my clients are becoming more successful and getting results from my help.

Regardless of your goals or career path, becoming a good public speaker will help you excel.

Does this make sense to you? Let me know what you like most about what you do and how you help others.

Bottom line, good public speaking skills will help you help others. You may never be interviewed on 60 Minutes  however, you can still be a star. I am here to help you. Want a conversation to see how?

“Your ability to hold an audience in the palm of your hand with a story is incredible. Your talent in turning a speaker into a world champion on the fly in front of a packed audience is even more amazing. When COVID-19 turned everything into a virtual experience, you were the first speaker and trainer I thought of to help us break through the noise and attract a crowd.

When our community hears you are presenting, the registration numbers skyrocket. Mixing your inspirational stories combined with digital elements like video keeps the audience engaged and wanting more! They keep asking “When can we get Fripp back?”” Michelle Kabele, Channel Marketing, Zebra Technologies

 

 

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With the Right Sales Presentations, You Can! 

Developing good public speaking skills helps you make more sales more often.

To sell you need technical skills, product knowledge, know how you compare to your competition, territory management, a good relationship management system, discipline, and self-management. However, that is not enough. Too often the best presentation wins.

Earlier in my career when I was primarily a keynote speaker, a large food service company invited me to keynote their yearly sales conference. After my speech, Jennifer, the National Sales Manager, pulled me aside and said, “I liked your speech. However, I really loved how you delivered it. Can you teach our salespeople to speak that way? We sell quality food and uniforms to hospitals and healthcare systems.

It takes us a year of work and relationship management to be in a position to deliver an hour presentation to a hospital board. It is worth $9 million dollars a year if we win the business. We are losing sales, and it has nothing to do with our offering or price. When I follow up, I keep hearing it has to do with the fact that the presentation skills of our competitors are better than ours.”

As I put together the program for them, little did I know she had just given me the secret to always be in demand, no matter how good or bad the economy is.

Lucky for them and me, Jennifer realized there are some great presenters who can teach others to improve.

Why is it that so many companies assume their seasoned content experts and sales teams can naturally deliver any message well. Many well-educated professionals have never received any training or coaching, and they don’t take the initiative themselves usually because they had a bad experience in school at age eight!

Shelly Seeger read my special report on 11 Mistakes Sales Professionals Make in Their Presentations and called.

She said, “Help! I work with a large software company, and we only hire seasoned sales professionals. They must have at least ten years selling technology. Naturally, we assumed they could successfully tell our company story…until we had a meeting and all the sales professionals had to deliver in front of our leadership team. They were horrified!

I have been charged to search the world for the best sales presentation skills trainer. Lucky for us, you are only thirty-eight miles from headquarters!”

In sales when everything else is close or equal, The No 1 Best Way to drive more sales more often is to improve your presentation skills.

In the Fripp Powerful, Persuasive Presentations Masterclass you will learn to drive more sales more often by perfecting your presentation skills.

JOIN ME

“Thank you for the impact and training you delivered at your second National Sales Conference.  We have a veteran group of salespeople, and many times these groups are hard to impress. At your first Sales Conference, your sales presentations skills sessions really delivered. Everyone loved it and demanded we invite you back for more! I did not know how you could top your first performance, and you certainly did! When you interviewed three of our top sales professionals and rewrote and tightened their stories, everyone gasped! They are all excited that they can continue to learn from you 24/7 with FrippVT.”  Jeff Walters, Vice President, North American Sales, Peak-Ryzex

“Thank you for your fantastic presentation for the Professional Speechwriters Association. You brought that combination so rare among conference speakers; style and substance in spades.” Sheri Saginor, President, Smart Speeches

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Boost Your Confidence and Credibility 

Developing good public speaking skills will boost your confidence in front of your senior management.

Will is a Staff Performance Engineer with a large technology company in Silicon Valley. Like many brilliant technical experts, they invest years developing their skills and suddenly find themselves pushed more into the spotlight.

Will told me, “Four months ago, I attended your presentation skills Masterclass. It was eye-opening. I just wanted to let you know how insanely helpful that class has been for me. For as long as I can remember, I’ve been a very anxious public speaker. After your class, my anxiety magically melted away. Recently, I delivered an hour-long talk to my twenty-five-person team. The audience included management, a Director, and our Technical Director.

Thanks to your presentation skills Masterclass, I felt at ease the entire time.

The techniques you taught kept coming back to mind. My talk on a technical subject was not dry or boring.

There is no way to tell you how wonderful I felt to receive many kudos, including from the Technical Director who wrote, “Congratulations. Great stories and analysis. You really must speak more often.” Thank you very much for the class. It was an amazing experience!”

If you are an ambitious professional like Will, even if you have never attended a public speaking course, The No 1 Best Way to get ahead in your career is to communicate in a way that impresses your senior management.

In the Fripp Powerful, Persuasive Presentations Masterclass, you will learn timeless techniques and proven principles. You may find them surprisingly simple. However, they are little known and frequently overlooked.

JOIN ME

“Patricia Fripp has been coaching me for more than 15 years, ever since I was delivering seminars to raise capital. Her coaching is responsible for raising millions of dollars. Every member of my team must attend her training before they can talk to our broker-dealers. She is one of our secret weapons and trusted advisors.” Mike Shustek, Chief Executive Officer, MVP

“For 20 years I have hired Patricia Fripp to train and coach sales teams with amazing success. FrippVT, in combination with in-person training and coaching, is an unbeatable combination.”  Greg Stivers, Senior Vice President, Client Development, Concur

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Do You Want More Professional Growth and Opportunities?

 No matter what your career or personal goals are, mastering public speaking skills is an important part of your personal development. You probably realize that improving communication skills is helpful in almost every area of life. The higher you go up the corporate ladder, the more valuable your presentation skills become.

When you act, dress, and speak for the position you want–not currently have–you get promoted faster.

There are many benefits of developing good public speaking. I hope Steve’s story will encourage you to get out of your comfort zone and take action.

When you develop good public speaking skills, you increase your professional growth and opportunities.

Steve Gerardi has always loved rock music. At his first rock show at age fifteen, he watched the promoter’s team walk around the arena. Even though Steve did not know what it would require, he said to his friend, “That is what I am going to do.”

The local production company where Steve lived was Sunshine Promotions. He began as a part-time show runner with the goal to become a concert production manager and talent buyer.

After two years, the call came. A full-time job was offered, and he dropped everything else and moved to Indianapolis.

Lucky for Steve, his last boss encouraged and helped finance all employees to attend the Dale Carnegie Public Speaking Course.

He excelled! He told his friends, “It was amazing how fast being able to stand up and talk to strangers built my confidence, and my skills increased quickly.”

After working for Sunshine for eighteen months, his boss Dave asked Steve to come to his office. Dave handed him two pages of handwritten notes and said, “Please read this. Do you understand it? Tell me what you think it says.” Steve said, “You say it is imperative for success in our industry to re-negotiate and create deals with concert venues. Especially when tickets are not selling as we expected. Even with a signed contract, there are times we have to be flexible and renegotiate.”

Dave and his partner were both very shy, and neither liked the spotlight. Even though Steve was the newest and youngest employee, he was the only one Dave had confidence in to speak on his behalf.

That night Steve was on a plane to attend and speak at a regional meeting of venue managers.

He said, “Although I was the youngest person in the room, once I finished speaking, everyone treated me as an industry expert. This built my confidence and credibility, and the relationships were very good for Sunshine.”

Eleven years later when Dave and his partner sold the company for $65 million dollars, Steve was ready to open his own company.

As the President of SG Entertainment, he helps companies book entertainment for their corporate events and celebrations.

If you are an ambitious professional like Steve, The No 1 Best Way to accomplish what you want is to communicate more effectively.

In the Fripp Powerful, Persuasive Presentations Masterclass, you will learn timeless techniques and proven principles. You may find them surprisingly simple. However, they are little known and frequently overlooked.

JOIN ME

“Congratulations on your amazing job creating and moderating the awesome Red Carpet show at the Influence 2020 virtual convention.  It was over-the-top fun and created the excitement that everyone was SO hoping for.  You executed with so much class, glamour, energy and humor.” David Glickman, CSP, CPAE

“Your emcee work was terrific. We are all indebted to you for your hard labor and extraordinary expertise!!” Don Hutson, CSP, CPAE, President, US Learning

 

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It never ceases to amaze me that intelligent, well-educated, and ambitious professionals frequently overlook developing the number one skill that is guaranteed to position them ahead of the crowd. Namely, the ability to stand and speak eloquently in public, or at least stagger to their feet and say anything at all.


What is it about public speaking that terrifies so many? Most likely it is because we do not want to look, feel, or sound stupid in front of others.

Frequently I hear, “I am a terrible public speaker.”

To which I reply, “No. You are an untrained speaker.” My second comment is always, “Stop telling yourself what you do not want. When you learn and apply my techniques and principles, you will become a well-trained speaker.”

You improve what you focus on. I tell my coaching clients, “You have invested your entire career training to be a competent CPA, engineer, nurse, dentist, financial advisor, or ambitious professional. For decades I have focused on how to get your message across in a more clear, concise, and interesting way that receives more buy-in for your ideas. I assure you, becoming a great public speaker and presenter is not rocket science. However, it is more complex than most professionals realize.”

The No 1 Best Way to accomplish what you want is to communicate more effectively.

In the Fripp Powerful, Persuasive Presentations Masterclass, you will learn timeless techniques and proven principles.

Learn more and register here.

You may find them surprisingly simple. However, they are little known and frequently overlooked.

This is the perfect event if you want to excel in your career, make more sales, get paid to speak, increase your public speaking skills quickly. We all speak in public. Those who master the skills get what they want.

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The Secret to Your Success

No matter what you want to accomplish, good presentation skills get you there faster.

Patricia Fripp delivering a keynote speech.

As I hope you can tell, my mission is to help ambitious professionals like you perfect how they speak and present to help them get what they want.

These skills helped me increase my income and enrich my life experience.

In case you are wondering how I can help you, here are a few examples of the professionals  I work with.

Professional speakers work with me to take their presentations from good to great.

Marketing teams hire me to help their technical content experts speak at customer conferences to increase their visibility and credibility.

Sales managers hire me to help them drive more sales by perfecting their important conversations and presentations.

Executives like Eric, whom I wrote about in my last email, ask me to help them create presentations that inspire action and commitment from their associates.

And ambitious professionals want me to help them shorten their learning curve.

Becoming a great speaker gives you an advantage.

You can be confident that I can get you there faster. Let’s talk.

In my last email, you read how I suddenly realized that my clients and audience members wanted me to help them improve their public speaking skills.

Are you thinking, “Patricia, how can you help hundreds of speakers who have different messages and audiences?”

Each presentation may be unique, but proven principles and timeless techniques always work. After 30 plus years of focusing on mastering the ability to speak to audiences of all sizes and makeup and then simplifying and demystifying the process for creating and delivering a message that resonates with any audience, I have developed a superpower.

My superpower is listening to what others say and almost instantaneously helping them say it better.

How do I know my techniques and approach work? The amount of repeat business and referrals from engineers to executives, celebrity speakers to customer service reps, from rocket scientists to financial advisors assure me that they do.

You may be thinking, “What makes you different from other speech coaches?”

It is my years of multifaceted experience and options to help that fit all budgets. My approach is to teach you why and how to improve all your presentations.

Whatever your goals or career path, becoming a good public speaker will help you excel. This is important to you because, as you can tell by my story, regardless of how you begin your speaking journey, you can enjoy more success than you imagine possible when you are a good speaker.

I may be getting ahead of myself. Does this make sense to you? Let me know if you have any questions or comments.

In summary, good public speaking skills will help you get what you want!

In case you are wondering, “What should I do next,” you have two choices.

If you want to learn the best presentation techniques immediately in an easy, convenient, and cost-effective way, sign up for FrippVT Powerful, Persuasive Presentations Online Learning Platform.

OR we can have a conversation about what you specifically need help with and a personal demo or FrippVT.

If you want to know more, enjoy this video message:

Want to talk about how I can help you with FrippVT?

“For my most important speeches, I call Patricia Fripp. Nobody is better to help you improve your presentation skills.” Wanda Hope, Chief Diversity Officer, Johnson & Johnson Worldwide

“As a seasoned speaker being coached by Patricia Fripp has helped me deliver my game-changing message with more power and eloquence.  My client testimonials and feedback prove it. If you are interested in improving your presentation skills, call Fripp.” Ron Karr, CSP, Past President, National Speakers Association

“The information in FrippVT to improve my presentation skills is as valuable as any college course I’ve taken. This is a resource that everyone needs. The investment is worth ten times more than I paid and has been life-changing. After 2 months I would have paid $3,000. My fees, recommendations, and referrals have increased dramatically. I am delighted. For the first time in my speaking career, I know exactly want I am doing when I walk on stage. One technique in course 8 helped me book a high-fee presentation.” Mitzi Perdue, author of How to Make Your Family Business Last

“To watch how our veteran group of salespeople became involved in your Storytelling to Increase Sales was impressive. We are excited to continue your training with FrippVT Sales.” Jeff Walters, Vice President, North American Sales, Peak-Ryzex

“When we hired Patricia Fripp to improve our sales conversations and presentations, my expectations were high. Patricia Fripp’s customized approach before, during, and after with her FrippVT online learning has resulted in more and larger sales. Patricia’s ability to excite, inform and coach our team was impressive. “ Scott Hamilton, Vice President of Sales, Distech Controls

“For 24 consecutive years, we have hired Patricia Fripp to deliver keynote speeches, breakout sessions, a speaker school for our industry and conference speakers, and coaching of our leaders with their presentation skills. Patricia is the best speaker investment you could make. Our members receive RCH credits for FrippVT.” Dan Maddux, Executive Director, American Payroll Association

 

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FrippVT Users New Feature Community

This is a way to interact and get feedback from other FrippVT users. Please watch the short demo and hear my opening story about how to respond when a client does not have your fee.

The success of the Community feature depends on how much participation we have. Check it out.

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Every day we are bombarded with more information than we can remember.

If you are serious about your presentations, Patricia Fripp can help.

Whatever your role, you want your message to be remembered and repeated to others. When we do that, we are speaking to the audience of our audience.

In selling, managing, inspiring, leading, training, copywriting, in fact in all forms of communicating, we must look for techniques that help make our messages memorable to our audiences.

Before our colleagues, customers, partners, or audience members leave the meeting or presentation, we need to solidify our message or remind them of the action they need to take. Tying a powerful, repeatable message to stories or a major point gives you a “Phrase That Pays.”  Story consultant and speech coach Doug Stevenson says, “A ’Phrase That Pays’ is a short phrase that summarizes your message. It is a call to action that tells your listener or audience member what you expect them to do.”

Your “Phrase That Pays” can also be called a “Foundational Phrase” or a “Sound Bite Statement.” The following are techniques that help to create or identify your memorable phrase.

When we remember vivid examples, we nearly always remember the associated lesson or message.

Here are three examples of ways you can develop your own “Phrase That Pays.”

  1. The Two and a Half Men Technique

From popular culture, we quote commercials, lines from movies, and cartoons. The popular TV sitcom that lives on in reruns and still amuses us is Two and a Half Men. Many don’t realize that the unusual titles of the episodes always occur in the dialogue of one of the characters:

“Go East on Sunset Until You Reach the Gates of Hell.”

Patricia Fripp delivering a keynote speech.

“If I Can’t Write My Chocolate Song, I’m Going to Take a Nap.”
“The Last Thing You Want Is to Wind Up with a Hump.”
“Did You Check with the Captain of the Flying Monkeys?”
“I Can’t Afford Hyenas.”
“Round One to the Hot Crazy Chick.”
“Back Off, Mary Poppins.”
“Can You Eat Human Flesh with Wooden Teeth?”

If you are like me, from the moment I begin watching I am waiting for the title to occur in the show’s dialogue. If you are a fan, you can probably even remember which character said each title. The actor’s dialogue amuses us and cements the scenes in the show. The brilliant writers know that the audience will go out and retell the storylines and the memorable phrases. The result is that we add to the show’s success with our word-of-mouth reviews and advertising.

How can this help you as a speaker? When you give others a catchy, repeatable catchphrase – something funny, powerful, or thought-provoking – your listeners will be eager to repeat it to others. When your power phrases are attached to your content and examples, you will create an ever-expanding network of people retelling your key messages.

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It never ceases to amaze me that intelligent, well-educated, ambitious professionals frequently overlook developing the number one skill that is guaranteed to position them ahead of the crowd.

That skill is the ability to stand up and speak eloquently in public or at least stagger to their feet and say anything at all.

What is it about public speaking that terrifies so many?

Patricia Fripp will teach you how to excel in your speaking career.

Most likely it is that we do not want to look, feel, or sound stupid in front of others.

Frequently I hear, “I am a terrible public speaker,” to which I reply, “No, you are an untrained speaker.”  My second comment is always, “Stop telling yourself what you do not want. This is reinforcing what you are going to change.”

You improve what you focus on.

I tell my coaching clients, “You have invested your entire career training to be a competent CPA, engineer, financial advisor, or content expert. For decades I have focused on how to get your message across in a more clear, concise, and interesting way that gets more buy-in for your ideas. I assure you, becoming a great public speaker and presenter is not rocket science. However, it is more complex than most professionals realize.

If your lack of confidence stems from a lack of experience or know-how, you can change this.  With the right help, you can quickly transform your presentation skills and gain the confidence you need.

Even experienced speakers get nervous.

What can we learn from my rock star brother?

My brother, Robert Fripp, is a world-renowned guitarist and a founding member of the band, King Crimson. There are many parallels between public speaking and musical performance.

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