As an executive speech coach, I remind clients that specificity builds credibility. Eliminate words that have no meaning. It’s a bad habit to start sentences with a meaningless “And…” or “But…” This is true both in writing and speaking.
When I spoke at the Ragan Speech Writers conference, I met experts like Rob Reinalda, Executive Editor at Lawrence Ragan Communications. I share Bob’s excellent recommendations, first published in Ragan Communications, to improve your public speaking and business communications. Let Bob’s advice help you to choose your words carefully to build credibility, sound intelligent, and make your message understood. (more…)