Why & How to Deliver Good Customer Service at Every Level

Good customer service is more than good PR. It is the best way to increase sales from the same customers and also earn recommendations.

At a time when every customer counts we must never forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer – but everyone he or she knows as well. After all, word of mouth works both for or against you.


Why “The Rule of Three” Makes Magic & How to Use It

“The Rule of Three” is a writing principle suggesting that a trio of events or characters is more humorous, satisfying, or effective than other numbers. Audiences are more likely to remember information conveyed using “The Rule of Three.” This is because the three elements provide brevity and rhythm with the smallest amount of information needed to create a pattern. It makes an author or speaker appear knowledgeable while remaining both accessible and catchy.


How to Be Memorable with Personal Stories

Your speeches are more effective when you include great personal stories.


How Can You Grab Your Audience? Expert Advice from Hollywood

In the classic movie Gone with The Wind, Vivien Leigh captures the audience from her first moment on screen.

Grab your audience in the first 30 seconds. If you don’t, you will lose them. This is true both in movies and in public speaking.