It is Not Your Customer’s Responsibility to Remember You

It is not your customer’s job to remember you. It is your obligation and responsibility not to let them forget you. We all know it is easier to resell your satisfied customers than find new ones. However, you are failing your customers if they don’t know how you can serve them in different ways than they first engaged with you.

Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.

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What Do You Do Just Before Your Presentation?

Imagine that you’re waiting offstage, about to deliver an important presentation. Are you a little bit nervous? Are you warming up? Or, have you found a comfortable chair in a corner where you can surreptitiously check your messages? (Hint: This would be a mistake!) In this brief video sample from Fripp Virtual Training, I explain what you should and shouldn’t do in the minutes before you take the stage:

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How to Make Your Audience Interested in Your Presentation

How to Make Your Audience Interested in Your Presentation

Do you know how to make your audience interested in your presentation?

When you start to put together a presentation, what do you think about? You probably wonder how to make your presentation interesting to your audience.

I recommend that you begin by knowing your audience and understanding not only what they need, but also what they want. They need to have “buy-in” for your topic. This means you will help your audience see why your topic is relevant to them, how it benefits them, or how it can enhance their lives. I share more on capturing your audience’s interest in this brief video:

Let me help you deliver your presentation with knowledge and confidence. (more…)

Do You Know How to Keep Your Audience Interested?

Scene from Rocky film - films and speeches must change scenes to keep your audience interested.

Like a great film, a presentation must vary scenes, pace, and energy to keep an audience interested.

Do you vary your scenes? The biggest enemy of a speaker, no matter how exceptional, is sameness or lack of variety. Each time you move from story to story or example to example, you create a scene change and keep your audience interested.

Early in every movie, the hero or heroine commits to some course of action. Rocky Balboa agrees to fight Apollo Creed. Elle Woods of Legally Blonde resolves to go to Harvard. The sooner this happens, the sooner the audience gets emotionally involved. (more…)