As an executive speech coach, I remind clients that specificity builds credibility. Eliminate words that have no meaning. It’s a bad habit to start sentences with a meaningless “And…” or “But…” This is true both in writing and speaking.
When I spoke at the Ragan Speech Writers conference, I met experts like Rob Reinalda, Executive Editor at Lawrence Ragan Communications. I share Bob’s excellent recommendations, first published in Ragan Communications, to improve your public speaking and business communications. Let Bob’s advice help you to choose your words carefully to build credibility, sound intelligent, and make your message understood. (more…)
Good customer service is more than good PR. It is the best way to increase sales from the same customers and also earn recommendations.
At a time when every customer counts we must never forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer – but everyone he or she knows as well. After all, word of mouth works both for or against you.
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“The Rule of Three” is a writing principle suggesting that a trio of events or characters is more humorous, satisfying, or effective than other numbers. Audiences are more likely to remember information conveyed using “The Rule of Three.” This is because the three elements provide brevity and rhythm with the smallest amount of information needed to create a pattern. It makes an author or speaker appear knowledgeable while remaining both accessible and catchy.
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Your speeches are more effective when you include great personal stories.
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